Liebeskind Berlin is a label for leather goods and accessories. The label’s designs are characterized by versatility and multifunctionality and are aimed at cosmopolitan customers who appreciate practical and stylish lifestyle accessories.
origins
The label was founded in 2003 by Semih Simsek, Johannes Rellecke and Julian Rellecke. At that time, Liebeskind filled a gap in the middle price segment and addressed customers who were looking for a high price-performance ratio. Since the early years, the brand has pursued the goal of creating bags that outlast trends – which is why "timeless style and high-quality workmanship" are of central importance.
development
In 2010, the s.Oliver Group acquired 50 percent of the company’s shares. In 2014, the founders of Liebeskind withdrew and completely handed over the company to the s.Oliver Group. Building on the early success of the brand, the s.Oliver Group built a ubiquitous Liebeskind presence in the German and international leather goods market. Over time, Liebeskind expanded its range from medium-sized bags to smaller models as well as additional accessories such as wallets, card holders, telephone accessories, key rings, cosmetic bags and shoulder straps, thus reaching a broader customer base. The prices for handbags are currently between 80 and 800 euros. In 2021, Liebeskind became part of the Leather Working Group, committing to a more sustainable production process.
Current
In early 2022, Liebeskind announced expansion plans, including new stores in Munich, Frankfurt and Amsterdam, as well as a distribution arm in Asia – starting with a new showroom in Seoul. In addition, the brand plans to expand its sales strategy to include wholesale partners in the Netherlands and elsewhere, CEO Fabian Krone told Fashion United in April 2022. The brand will be a second edition of "the edit" launch a series of limited edition handcrafted bags that "traditional Italian craftsmanship with an unmistakable Berlin spirit" connects and aims to reach customers in the luxury segment. According to Krone, the brand is constantly evolving – "new countries, better customer experience, better product and even better brand positioning".
