Düsseldorf streetwear label Live Fast Die Young (LFDY) is driving its international expansion and opening its first flagship store in the UK.
The London store is set to open its doors in August, LFDY announced on Thursday. After the brand opened its first international store in Amsterdam in late 2021, the UK store is its first outside mainland Europe.
In the future, LFDY will be offering its streetwear on Poland Street in the lively district of Soho on a 91 square meter sales area spread over two floors. For the store design, which relies on elements such as black tiles and brushed stainless steel, LFDY once again brought in the architects Schwitzke & Partner.
With the stores in London and Amsterdam, LFDY already operates seven of its own stores. The last flagship in Hamburg only opened in October. Other locations are Munich, Berlin, Düsseldorf and Cologne.