Live Fast Die Young (LFDY) is back in his hometown Düsseldorf.
The doors of the store at Ackerstraße 156 have been open again since June 24 after weeks of renovations, LFDY announced on Monday.
Since opening the store, which was the first in the streetwear brand’s portfolio in 2014, six more stores have been added, five in Germany and one in Amsterdam. The aim of the conversion of the shop area was to retain the original atmosphere and at the same time to integrate the design elements of the recently opened stores, according to reports from Düsseldorf. The work was implemented in cooperation with the architects Schwitzke & Partner.
While new matt black product displays have been newly established, customers of the store should recognize the white-tiled entrance and checkout area as well as the black main room, as these have remained unchanged.
Now that the renovation in Düsseldorf has been completed, the brand’s London store is about to open. It is scheduled to be inaugurated this summer.
