The US fashion and media group Authentic Brands Group LLC (ABG) has gained another distribution partner for its newly acquired Reebok brand. On Tuesday, the company announced a long-term partnership agreement with South Korean apparel group LF Corp.
As part of the collaboration, LF will have “exclusive rights to market and sell Reebok-branded footwear and apparel for women, men and children in wholesale, e-commerce and Reebok stores in South Korea,” ABG said. According to the company, the label, whose takeover the group was able to complete at the beginning of March, already has more than thirty points of sale in the country.
Welcoming the new partner, Corey Salter, ABG’s Chief Operating Officer (COO), said, “LF is a leading player in South Korea and has a proven track record of developing and operating global lifestyle brands in the region.” Message. “We are excited to partner with LF as we believe in their ability to expand Reebok’s position in South Korea while preserving the brand’s unique DNA.”
With the agreement, the Group continues its strategic course of expanding Reebok’s distribution structures in key markets through cooperation with local partner companies. In recent months, ABG had already concluded corresponding agreements for China and Europe.
ABG also recently hired veteran sports and media manager Kiyoshi Nakamura to strengthen its business, particularly in Asia. Most recently, as Senior Vice President, he was part of the management team of the international marketing and advertising agency Dentsu Inc. In this function, he was responsible, among other things, for the acquisition of marketing and broadcasting rights for major sporting events such as the Olympic Games, football and rugby world championships. At AGB, Nakamura will develop new business opportunities for the group’s brands in the future, with a focus on “expansion in Japan and the rest of the Asia-Pacific region”.