From Venice to the Eternal City, Lexus returns to the red carpet as the official car of the seventeenth edition of the Rome Film Festival from 13 to 23 October
For the third consecutive year Lexus is the official car of the Rome Film Festival. From 13 to 23 October, the cars of the Japanese brand will bring the international stars and guests of the event to the rand carpet most awaited than the eternal city. And the four star in the spotlight will be the new Lexus RX SUV arrived in Hybrid Turbo and Plug-in Hybrid versions.
Lexus and stars
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The Lexus chosen to accompany the great actors of our contemporary cinema to the most anticipated screenings will parade silently on the long red carpet of the Auditorium Parco della Musica in Rome. At this 17th edition of the Film Festival, Lexus will bring an electrified range of 35 cars, including UX, NX, ES, and the new Lexus RX SUV, the brand’s latest electrified car currently available for pre-orders in Hybrid Turbo and Plug- in Hybrid. Presented in national preview on the occasion of the 79th International Film Festival – La Biennale di Venezia, the luxury SUV by Lexus, which in 2005 became the first sport utility vehicle hybrid of history, he will be the four-wheeled star of the great film festival in the shadow of the Dome. An edition that introduces an international competition: Progressive Cinema – Visions for the world of tomorrow, validated by the International Federation of Film Production Associations, which shares many of the Japanese brand’s values of innovation and creativity. “Strengthened by its constant commitment to support talent and its link with the world of cinema, it is an honor for Lexus to participate in an event capable of supporting such an intense and ambitious program” – explains Maurizio Perinetti, director of Lexus Italy. ” The presence of the brand at the Venice Film Festival was exciting – continues Perinetti – and we can’t wait to bring the same sensations to the Rome Film Festival ”.