DFL boss Hellmann confirmed
The 36 clubs in the Bundesliga and Bundesliga 2 will receive less money from TV marketing in the coming season than originally planned. This was confirmed by DFL Managing Director Axel Hellmann of the “dpa”. The clubs “are now being informed very promptly,” said Hellmann, who, together with Oliver Leki, will form the interim management of Deutsche Fußball Liga GmbH until Friday.
TV money list 23/24: Climbers receive up to 22.5 million more
According to the “Sport Bild” the minus is about 100 million euros. “I will not comment on a specific number until it has been sent to the clubs,” said Hellmann. But “the direction of what has been published” is correct. The DFL managing director attributes the reduction to the failed investor deal at the end of May. The push for a donor to join the DFL recently failed to achieve the necessary two-thirds majority among the 36 clubs.
The consequences would be “tangible for the clubs now, there will be less in the budgets next year,” said Hellmann. The spokesman for the board of Eintracht Frankfurt explained “that the costs will be higher so that we have the ability to act at all”. It is “a consequence of the discontinued investor process that the blanket is getting smaller”. It becomes “tangible what it means to have closed a door without having put an alternative on the table, to have moderated a process without actually knowing how to position yourself instead”. Everyone has to live with the fact that “we are facing short-term challenges, like the DFL, but also the clubs are financing themselves”.
The background to the reduction is that the DFL is to receive more taxes from the clubs for operational business and that more money will flow to the German Football Association as a result of the new basic contract. The income from the domestic marketing of media rights is around 1.1 billion euros per season. In addition, there are about 160 million euros from foreign marketing.
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