Lee Jeans opens first virtual store

The US denim brand Lee Jeans has opened its first virtual store to give fans and customers the opportunity to shop from the comfort of their own home without missing out on the store experience. The flagship store in Antwerp was the template for the first virtual shop. The brand’s sustainability platform called “For A World That Works” (FWTW) can also be explored. “The digital shopping experience creates an impressive real-world experience without the stress that can come with in-person shopping. The immersive experience brings consumers closer to the heart of the brand than ever before and offers the opportunity to discover Lee Jeans’ sustainability platform ‘For A World That Works’ through a series of interactive buttons and videos showing innovations and initiatives for Celebrate the reduction in impact on people and the environment, ”the brand explains in a press release.

With the user-controlled navigation function, customers can enter the shop from the street and browse through the products, including men’s and women’s clothing and the upscale Lee 101 collection. The brand also promises “a range of interactive surprises” such as green screen videos, pop-ups and a clickable Buddy Lee doll, the brand’s first mascot to tell the brand’s story. In the back of the shop, customers can then go upstairs with a click of the mouse and explore the showroom with the entire FWTW brand platform.

In terms of availability, the products in the virtual store reflect online availability. The focus is on the three most important fits – West, Daren and Rider for men – and Carol, Stella A-Line and Scarlett High for women. Size tables and the “Discover your Natural Fit” function enable visitors to find the right fit. Lee Jeans’ first virtual store can be accessed through the website and social media channels.