Deliver parcels by electric bicycle, use a scooter in the city and leave the car at home; companies are trying to contribute to a more climate-neutral society. But is that enough? Not at all, says Matthias Olthaar, lecturer at NHL Stenden University of Applied Sciences in Leeuwarden. “Anyone who still thinks they can distinguish themselves with such forms of sustainability is too late.”
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Lecturer Matthias Olthaar wants to wake up entrepreneurs: ‘Sustainability is no longer an option, but a necessity’
