Leco van Zadelhoff can go back to the dressing table. He did not succeed in turning out to be a kind of Reinout Oerlemans with mascara on: his first TV idea was a mega flop.
How can he blow-dry, hey, that Leco van Zadelhoff. Very good. A hard curl in it, maybe some beach waves. Totally fine. But can someone please keep him away from Peter van der Vorst’s boardroom? He has single-handedly tortured RTL 4’s Tuesday evening for the past six weeks with his first TV idea.
“Ai!”
The Interior Project VIPS, a program based on Leco’s idea in which celebrities played interior stylists, has been a huge flop. The last episode last night got stuck at 377 thousand viewers (8 percent market share). Is that at least enough for a place in the viewing figures top 25? No. Man, man, man: what a ratings drama.
Tina Nijkamp, the independent institute that decides when something is a flop and when it isn’t, really ranks this among the megaflops. She writes on her ratings juice channel that this program will definitely enter the TV history books as the ‘worst viewed residential title ever for RTL 4’. “Ah.”
Old-fashioned
It is clear that Peter should never have allowed this into the broadcast schedule, according to Tina. “Very strange that RTL ordered this old-fashioned program, with a very complicated title, at all. The reason to watch could not be found. Now RTL 4 can move forward again: after Alles is Muziek, all primetime flops are now off the schedule.”
Indeed, Tina’s fingers have regularly tripped over this program name over the past six weeks. She often referred to “The Interior VIPS Project.” Starting next week, the new home show De Moeite Waard?! on the menu. This includes a role for Buying Without Watching star Bob Sikkes.
Rating drama
That new show should almost do better, also thinks RTL Boulevard audience figure connoisseur Joost Maiburg. He too points on Leco’s horror figures. “Fortunately for RTL, the viewing figure drama, which attracted an average of 383 thousand viewers and lost to RTL5 every week, is over.”
SBS 6 also saw a program end yesterday, namely Mitchel aan de Maas about some Rotterdam garbage man who suddenly got a reality soap. Small consolation for Leco: that program ended with 244 thousand viewers (6 percent).
Viewing figures
The viewing figures of Tuesday, May 16, 2023 (SKO):
Top 15 | Market shares (18-24h, 6+) |
|---|---|
| 01. Journal 20:00 (NPO1) 1,644,000 | 01. NPO1 / 19.1% |
| 02. Half past seven news (RTL4) 1,095,000 | 02. RTL4 / 16.3% |
| 03. Journal 18:00 (NPO1) 940,000 | 03. SBS6 / 11.2% |
| 04. EenVandaag (NPO1) 861,000 | 04. NPO2 / 9.6% |
| 05. KVW (NPO1) 858,000 | 05. RTL5 / 6.8% |
| 06. Today Inside (SBS6) 839,000 | 06. RTL7 / 6.7% |
| 07. Good Times Bad Times (RTL4) 837,000 | 07.NET5 / 4.0% |
| 08. RTL Boulevard (RTL4) 830,000 | 08. Vero / 3.9% |
| 09. Investigation Requested (NPO2) 710,000 | 09. RTL8 / 3.2% |
| 10. Kees van der Spek (RTL5) 693,000 | 10. NPO3 / 3.1% |
| 11. Hard to beat (NPO1) 678,000 | 11. BBC / 2.8% |
| 12. Edition NL (RTL4) 592,000 | 12. Paramount / 1.1% |
| 13. Heart of the Netherlands (SBS6) 585,000 | 13. Discov / 1.0% |
| 14. Inside Out (NPO2) 581,000 | 14. FOX / 0.8% |
| 15. Jinek (RTL4) 556,000 | 15. SBS9 / 0.8% |
Market shares per channel group (18-24h, 6+) | More viewing figures at: |
| 01. RTL Netherlands 33.5% |  |
| 02. Public Broadcasting 31.8% | |
| 03. Talpa TV 19.9% |
Programs that did not make it to the top 15 include Inter Milan – AC Milan (527 thousand), Op1 (520 thousand), Nieuwsuur (518 thousand), Shownieuws (385 thousand) and Nadia (379 thousand).