this summer, Education Profile invites you to immerse yourself in the world of Institutional comunication through its 100% online course. Designed for those seeking to work in communication or public relations areas of companies, state organizations, NGOs, consulting firms or communication agencies, this course provides the essential tools to stand out in the field.
The course, led by Mariana Jasper, graduate in Communication Sciences and founding partner of Alurralde, Jasper y Asociados, begins at the time of registration. With special classes that include audiovisual content, reading material, forums and chats, it offers the flexibility to learn at your own pace. In addition, Editorial Perfil will award certificates to those who pass the course.
This is the program Institutional comunication:
Class 1
Institutional Communication
-The strategic nature of institutional communication. Identity, image, reputation. The intangible capital. The definition of stakeholders.
-The development of the strategy. The stage of communication diagnosis. Communication resources, recipients’ expectations.
-Aspects to consider to implement the strategy: key messages, target audience, obstacles and facilitators.
Class 2
External Communication and Public Agenda
-External communication of organizations. Most common instruments and their characteristics.
-The future of open information (open data).
-The construction of the public agenda.
Class 3
The relationship with the press
-Reactive communication and proactive communication.
-Media systems. The convergence of media and platforms.
-The context of public opinion. The spokespersons.
Class 4
Institutional Communication in a crisis context
-The crises. Definitions. Types of crises. Risk factors in organizations, how to prepare.
-Communication during the crisis. Organization, roles and functions.
-Application of learning in the development of a communication plan for contingencies within the organization itself.
In addition to the Institutional Communication course, Perfil Educación offers other interesting options:
Community Manager – Introduction: Learn about the digital communication of brands or companies, functions of the community manager, social networks, platforms, types of content and metrics.
Digital Branding: Cycle prepared by Diego Miranda, expert in design and digital marketing. Delve into key branding techniques to enhance your brand.
Digital journalism: Aimed at students or graduates of Social Communication and Journalism. Dictated by María José Bonacifa, executive editor of Perfil.com.
YoIntroduction to Photography: Improve your photography skills with your smartphone or digital camera. Taught by Facundo Iglesias, photographer specialized in retouching and photography editor of the newspaper PERFIL.
Sign up now and take your communication skills to the next level! Get more information at https://www.perfilelearning.com.
