AND a phased release that of 100 messages of the rapper Lazza. First the announcement a Sanremo 2024then the release of the single with the lyrics and its explanation, and now finally also the music video.
In just 7 days of release, 100 messages reached over 10 million total streams on digital platforms, conquering and maintaining the #1 position on Spotify, Apple Music and Amazon Music. Important numbers for the singer, one of the most appreciated and followed artists on the Italian music scene, with 81 platinum records, 45 gold records and over 3 billion total streams to his credit.
The video of 100 messages
The video of the song 100messages, created by YouNuts! amplifies the meaning of the song by immersing the viewer in painful beauty of a lost love.
Opened by the evocative image of a eye spying from a locktakes place in a baroque villa, animated by contrasting emotions: the decadent beauty of the villa and the dancing couples clashes and merges with the violence and suffering symbolized by the torn clothes, the wounds on the bodies of the guests and the snake that moves menacingly in his terrarium.
Lazza, at the center of the video, sings about his suffering: her figure alternates with that of a mysterious woman who, retracing her same steps, always appears only from behind, and then reveals herself faceless in the final frames, a representation of the unbridgeable void left by the loved one.
iO Donna © ALL RIGHTS RESERVED