the Hamburg fashion company presents the second campaign with ambassador Victoria Swarovski on the occasion of its 20th brand anniversary. Under the motto »MY WORLD. MY MOMENT.« LASCANA staged the new autumn/winter collection as part of a cross-media travel campaign. The accompanying campaign film, in which testimonial Victoria Swarovski also sang the campaign song, is now available online at http/youtu.be/qwh7BSNu1aw.
LASCANA and brand ambassador Victoria Swarovski are continuing their collaboration in the anniversary year as part of a cross-media travel campaign. The new »MY WORLD. MY MOMENT.« campaign in Cape Town. The company opted for a new type of production process, in the course of which all the moving image material and the campaign visuals were recorded both on the streets of Cape Town and in an on-site studio in the »beyond process«.
The new LASCANA brand campaign was again conceived and implemented by the creative agency Serviceplan Campaign in Munich and the Hamburg film production company Markenfilm. Director Felix Koch was responsible for the accompanying campaign film, which combines different styles from analogue photography to the most modern videography. LASCANA brand ambassador Victoria Swarovski has a special role both in front of and behind the camera. She sang the campaign song entitled »Like this Feeling« herself. »Music is my absolute passion. It was a great feeling to be back in the studio after a long time to sing the song for my second joint campaign with LASCANA,” says the 29-year-old.
The new campaign will be played out cross-media using a high-reach social media campaign, digital range and brand awareness advertisements and in the online shop at lascana.de. In addition, the campaign content in Germany will also be integrated into the respective brand shops of large partner online shops such as Zalando and ABOUT YOU.
The looks of LASCANA’s new autumn/winter campaign show the Hamburg fashion company’s wide range of products. From sophisticated, lace-decorated lingerie styles to playful, floral midi dresses, casual denim looks, trendy trouser suits to cuddly-soft knitted styles, the new collection offers the right style for every moment.
The accompanying landing page for the campaign is now online at www.lascana.de/20-years/my-world-my-moment/fashion/.