On the occasion of its 20th anniversary, the Hamburg-based company is presenting a new brand ambassador in Victoria Swarovski – the 28-year-old will represent LASCANA as a testimonial in various campaigns, events and collections throughout the anniversary year.
With Victoria Swarovski, the Hamburg fashion company is presenting a new ambassador as part of its 20th brand anniversary. The presenter of the successful TV format “Let’s Dance”, singer, influencer and, since 2021, also actress, is very well known throughout the DACH region. “Her natural and charismatic personality and her affinity for fashion make Victoria the perfect brand ambassador for LASCANA,” explains Sarah Rissen, Head of Multi-Channel Marketing LASCANA.
»The cooperation with LASCANA is something special for me in many respects. For the current spring/summer campaign, I stood in front of the camera in lingerie for the first time. This was a big step for me, but I was very happy to take it for LASCANA. It fills me with pride to be a brand ambassador and part of LASCANA’s Woman’s World in the 20th anniversary year. I’m looking forward to the many special moments in the course of the campaign, we have a lot planned.”, says Victoria Swarovski.
LASCANA relied early on in the 20-year history of the company on well-known international testimonials with a special appeal – Victoria Swarovski continues this series. In addition to stars such as Alessandra Ambrosio, Irina Shayk and Bar Refaeli, models such as Izabel Goulart, Lorena Rae, Selita Ebanks and many more have posed for the company in front of the camera.
“We are very pleased to have a very special LASCANA ambassador at our side in Victoria for our anniversary – she is an absolutely inspiring all-rounder and, as a power woman and style icon, embodies our further development into a fashion brand,” says Sarah Rissen.
Founded in 2002 as a lingerie brand, LASCANA became a subsidiary of the Hamburg Otto Group in 2006 – since then the company has developed from a lingerie and swimwear specialist into a successful fashion company. LASCANA succeeded in changing from a product idea to an emotional brand concept. In 2022, the company will offer a wide range of products, from lingerie, beachwear and swimwear to nightwear, trendy accessories and shoes, and a very extensive fashion range.
»20 years of LASCANA« is being accompanied by the fashion company with a large number of flanking campaigns and special event formats relating to the cooperation with Victoria Swarovski. The start of the new spring/summer campaign from mid-April marks the start.