It all started with dreams of caftans swaying to the rhythm of the light summer breeze on an empty beach. “I just love the feeling of summer and lightness that kaftans give me,” says the creative director and founder of Lala Berlin. The perfect summer day has endless possibilities, from lounging in the morning sun to perfect your tan to enjoying the long, beautiful late summer nights – a kaftan just isn’t enough.
This is how the new beach collection from Lala Berlin came about: A cheerful fusion of perfect summer pieces, unpretentious and yet lively. Two kaftans that hold everything together. A short kaftan that can be paired with delicate shorts and a top. The latter can be tied in an infinite number of ways. Both come in different hand-painted versions of Lala Berlin’s heritage print. The print also runs through the accessories: from the shopper bags made of practical PVC and – if you want – red, hard-wearing organic cotton to the wide trekking sandals that are attached to the straps. Comfort, flexibility and lightness – this is evident again and again in the collection.
Casualness is one thing, humor is another, what defines the new beach collection from Lala Berlin. Leyla Piedayesh’s motto: “Good mood since 2004”. Sayings like “Tutti frutti tutti paletti” (a playful modification of the German saying “Alles paletti”) and “All Lalas go bananas” can be found as logo prints on oversized T-shirts, cotton bags and a very retro-looking baseball cap.
Leyla wants to convey this feeling of light-heartedness to her wearers with her beach dresses, no matter on which beach or pool in this world. Where will Leyla Piedayesh wear her designs? Maybe in Ibiza or Hydra. Who knows what next summer will bring, but one thing is for sure: Lala will be there.