Diversity and inclusivity are at the heart of lala Berlin’s values. For this reason, lala Berlin is particularly proud to be part of Germany’s Next Top Model season 17, the most diverse season to date. Because Heidi Klum attaches even more importance to diversity this year and is glad that many older women have followed her call. This is also reflected in the cast of lala Berlin’s GNTM campaign: Anita and Martina embody diversity across two generations.
Creative Director Leyla Piedayesh’s vision for lala Berlin’s SS22 collection is light and carefree, elegant and comfortable at the same time, romantic and strong. Together with photographer Michal Rzepecki, Leyla has evoked the dreamy rock ‘n’ roll soul Los Angeles is known for and produced a campaign there that inspires us to dream again. Martina, a child of the ’70s, encapsulates the carefree spirit of the SS22 collection, inspired by the ’60s and ’70s, reviving the memories of that period in us. Anita gives the shoot a fresh, young touch and creates the paradox of making retro new. The combination of these two models results in a dynamic campaign that shows that lala Berlin is for everyone.
The lala Berlin SS22 collection is now available at lalaberlin.com and at selected retailers.