Lacoste expands its digital universe UDW3 (pronounced: underwater, in German, under water). The French fashion brand is the first brand “to make a collection of avatars available to its community,” the company announced on Thursday.
The Lacoste community-driven and experience-focused platform was launched to “push the boundaries of customer and brand experience” and “allows community members to experience Lacoste in a new, collaborative and creative way.” the message. Now Lacoste is providing a new collaborative NFT.
New NFT for UNDW3
The latest Lacoste NFT collection “The Emerge” follows the “UNDW3 Genesis Pass” collection. For “The Emerge”, Lacoste relied on individual profile pictures, so-called PFPs, which were developed in a creative process with the UNDW3 Discord community.
Meanwhile, owners of “The Emerge” avatars will receive access to private sales and invitations to meetings with Lacoste ambassadors, among other things. NFT collectors who received one of the 100 Airdrop PFPs will also get access to Lacoste’s Web3 universe beyond the Discord server.
The introduction of collaboratively created avatars is a first on the Web3 and illustrates Lacoste’s ambitions on the Web3. It also substantiates the pioneering role “that the crocodile wants to play with UNDW3,” according to the fashion brand.