Lacoste can now also be worn in the virtual gaming world.
The French fashion label is unveiling a partnership with ‘The Sandbox’, a subsidiary of Chinese gaming software company Animoca Brands, once again venturing into the vastness of the Metaverse, Lacoste announced on Thursday.
For its 90th birthday, the sportswear brand is diving into new worlds. In partnership with The Sandbox, a virtual world was created where people from all over the world can play together. Themed locations such as Tokyo, São Paulo, Paris and Golf Island as stops on the ‘Lacoste World Tour’ contain crocodile-themed mini-games. In the game’s marketplace, avatars can be dressed and personalized in Lacoste collections.
“We are delighted to welcome a brand as beloved as Lacoste to our growing ecosystem,” said Arthur Madrid, Managing Director of The Sandbox. “This partnership symbolizes a fusion of timeless tradition and groundbreaking innovation, where the heritage of Lacoste, represented by the iconic crocodile emblem and French sports and fashion heritage, meets the limitless possibilities of The Sandbox.”
Lacoste already tried one last year Excursion into the digital world and presented his online universe UDW3 (Underwater), where the Lacoste collection ‘The Emerge’ was available as an NFT.
The ‘Lacoste World Tour’ can be played online until December 7th.