Switzerland is better known for watches and jewelry, but the Alpine state with its nine million inhabitants is also no small number when it comes to fashion. Here we present some fashion labels that represent a young and creative avant-garde.
Jacqueline Loekito
The daughter of a British mother and an Indonesian father who studied in Switzerland, Jacqueline Loekito uses her unique background as an endless source of inspiration for her designs. The Jacqueline Loekito label was founded in 2018 and aims to break the binary of gender norms. The label promotes freedom of thought, language and clothing for its target group. According to her website, Loekito also has a passion for making Switzerland more colorful and bold.
About Jacqueline Loekito:
- Bestseller: Hats, sweaters, small leather goods, mules, individual pieces
- Collection size: One drop per year, consisting of 15 to 20 looks
- Target audience: The brand is aimed at individuals aged 15-80.
- Points of sale: Switzerland, London, Indonesia
- Distribution: Contact via the website or via the PR agency LiMiTÉE PR in London.
- Prices: Prices range from 50 to 1,500 Swiss francs (1,590 euros)
Atelier1985
In 2020, in the middle of the Corona crisis, Lea Dätwyler founded the label ‘Atelier 1985’ with the aim of creating timeless, luxurious and cross-seasonal fashion for urban women. The result is a collection that consists of high-quality basic items that can be worn around the clock and includes, among other things, casually cut trouser suits, blouses and dresses as well as hoodies and sweatshirts. This is complemented by seasonal capsule collections. Customers should have the opportunity to continually add to their wardrobe and play with versatile combinations. The aim is to avoid overproduction and to live a new form of sustainability.
About Atelier 1985:
- Bestseller: Atelier became known in 1985 with the suits from the Permanent Collection. Basically, there are two blazer styles and six trouser cuts that can be put together individually. The label’s very first trouser suit, which consists of the Lyn blazer and Marlene trousers, sells best.
- Collection size: Basically, Atelier 1985 has a ‘Permanent Collection’ made of viscose that is very easy to care for and comfortable to wear. This collection is available all year round, can be ordered again and again and currently consists of 20 different models that can be ordered in various colors. In addition, there are seasonal capsule collections that include fabrics such as wool or linen, or even knitted items. These are always coordinated with the Permanent Collection so that everything can be combined with each other. They each consist of 10 to 20 parts.
- Target audience: Urban women of all ages who value quality and comfort.
- Points of sale: Own online shop and stores in Switzerland: Krone department store, Olten; Vestibule, Zurich; Looq, Zurich Boutique Vetements, Zurich; Talk about, Rheinfelden; Rive Gauche, Lucerne; Boutique Rif, Wil
- Distribution: Switzerland: fashion agency Loft 261. Abroad: [email protected]
- Prices: Prices for the blazers start at 489 Swiss francs (517 euros), depending on the quality. And the pants are priced around 400 Swiss francs. The Permanent Collection may not be sold at a discount as it can always be reordered.
- Production: The collections are produced in a small family business in Turkey. The permanent collection can be reordered again and again – even over several years. This means that end customers can also buy a second model of trousers in the same color as their suit a year later.
Abri
Abri is a Swiss brand that offers a range of unisex clothing and accessories. It releases small quantities several times a year and offers seasonal products for your everyday wardrobe. Abri only uses carefully selected, high-quality fabrics and produces as locally as possible. This means that most of the products are made in Switzerland and some parts in Portugal and Poland. The garments are desirable due to their proximity to contemporary dynamic fashion trends and at the same time sustainable and practical for everyday life.
About Abri:
- Collection size: Abri releases one to three styles in small quantities several times a year. The individual drops together form a collection. Abri offers several seasonal styles in knit, denim, jersey and silk categories.
- Target audience: Abri’s target group is individuals with jobs in the cultural sector. They are forward-thinking, strong and have a distinct personality.
- Points of sale: From spring 2024, Abri will be available in its own online shop and in individual multi-brand boutiques in Geneva, Lausanne and Basel.
- Bestseller: Our knitted products made from fine merino wool made in Switzerland are currently enjoying great popularity.
- Distribution: Abri aims to sell in multi-brand stores that stand for the same values. Contact: [email protected]
- Prices: Abri offers its products in the medium to high price segment in accordance with its quality and ethical guidelines. A pair of jeans or a knitted sweater costs around 400 Swiss francs, a hoodie 250 and a scarf 150 Swiss francs (422, 264, 159 euros).
- Production: Half of the products are made in Switzerland from Italian raw materials and therefore travel short distances. Fair working conditions are a must. The EU partners were not only selected based on their production quality, but also meet Abri’s high ethical standards. The fabrics are carefully selected and are sustainable. An Abri garment is made to last.
