Anyone who has seen the documentary “Schikeria” about Munich, which Janek Romero shot for Amazon Prime, knows: Munich has style. In the 1970s, sharks swam in the coolest club in Europe, where Jimi Hendrix, Mick Jagger and Freddie Mercury played together. The Munich-based labels that we will introduce to you below prove that a bit of this chic is still alive.
Hacoy
Hacoy has made it its mission to create timeless collections that last a long time. The fashion brand specializes in sustainable, high-quality clothing that is produced under fair working conditions. With “Circular Orbit”, the label has also developed a program that extends the life cycle of its garments. Whether through loaning, repairing, buying back a piece of clothing, redesigning pieces or the planned ‘Revive Service’, in which something new is created from leftovers.
About Hacoy:
- Founding year: January 2021 in Munich
- Target group: Fashion-conscious digital nomads who value honest and sustainable clothing development.
- Points of sale: In our own online shop and in the flagship store in Munich.
- Collection size: Four timeless collections with four to eight pieces per collection.
- Production: Hacoy currently produces in Vilnius, Lithuania and near Ferrara, Italy. The production partners are small family businesses that the label knows personally. The production from Lithuania sources the linen within Lithuania in order to shorten transport routes. The silk comes from Italy, near Lake Como. Polyamides are sourced from Fabric House in Munich; they are leftover stocks from other productions.
- Miscellaneous: The activewear is Oekotex certified.
- Price points: The products range from prices for a silk slip of 70 euros to a linen dual dress for 280 euros.
- Bestseller: Linen dual shirt in pink, silk underpants in blue, and the dual bikini in pink/orange
By Biron
Founder Alexandra Biron from Curland relies on the 3U formula with her label: unique, unisex and upcycling. Collected and sorted old clothing becomes new high-quality models. This winter, for example, it’s old Norwegian sweaters that were collected by the recycler Retetxil. The sweaters are washed, steamed and then reconditioned. There are also small series of ready-made styles made from discarded fabrics that complement the collection. Currently these include trousers, shirts, colored turtlenecks and dresses. These styles are called ‘Plurales’ at the label and form the counterpart to the unique pieces.
About Von Biron
- Founding year: The label has been around since 2022
- Target group: The target customer is 25-50 years old. She is enthusiastic about unique pieces and upcycling, values craftsmanship and uses resources consciously.
- Points of sale: The collection is currently available to buy in the studio on Burgstrasse in Munich
- Collection size: The collection is available in sizes S-XL.
- Production: Everything is produced in Germany (at Domestik near Munich), as well as in the studio in Munich.
- Distribution: If you are interested, contact [email protected]
- Price points: Unique items: 380 to 1400 euros, plurals: 120 euros to 480 euros.
- Bestseller: Short Vada vest and Theo Plural trousers
Suitition
The Suitition label tailors suits for women, which it describes as “real power suits”. The founders Janita Berlin and Julied Estelle have set themselves the goal of creating empowering, sustainable, comfortable suits with a stylish design. Every piece of clothing contains a quote that is intended to give courage and self-confidence, or a motivating affirmation that reminds the wearer every day to believe in themselves and stand up for themselves.
About Suitition
- Founding year: 2022
- Target group: Power women
- Points of sale: The current collection is sold exclusively in our own online shop
- Collection size: The collection consists of eight parts
- Production: The suits are partly made from recycled materials and are produced exclusively in Europe and Munich
- Distribution: If interested, contact [email protected] for wholesale and retail inquiries
- Price points: The suits cost around 750 euros
- Bestseller: The best seller is the classic black ‘I am Confident’ suit.
- Measure: Suitition will take part in Supreme in Munich in February 2024.
A Kind of Guise
A Kind of Guise initially began as a small project that was initially only produced in limited numbers. This legacy has earned the label a loyal fan base.
The label only uses ethically produced materials, mostly from Germany, Italy and Great Britain. It works with 16 small and medium-sized specialist manufacturers in and around Germany who are committed to craftsmanship and have a high level of expertise, in some cases developed over centuries.
About A Kind of Guise
- Year founded: 2009
- Target group: Women and men between 25-40 years who appreciate attention to detail. You are interested in craftsmanship, have an affinity for design and consume responsibly and environmentally consciously.
- Points of sale: A Kind of Guise is sold in the online shop and in the store in Berlin, as well as at 70 other stockists worldwide
- Collection size: 200 per main collection. The label also launches an in-season collection of 30-50 pieces between seasons, the so-called ‘In-Season Drops’.
- Production: Manufactured in Germany and Italy. The production facilities are as close as possible to the design studio in Munich.
- Distribution: If you are interested, please contact contact person Verena ([email protected])
- Price points: Shirts & trousers: 200-400 euros; Jackets and coats 400 to 1000 euros
- Bestseller: Shirts and pants
- Measure: Paris Fashion Week
