Argentinian clothing brand La Martina is accelerating its international growth through new partnerships in important markets. After the company signed a license agreement with the Indian conglomerate Reliance Industries Limited at the end of last year, La Martina announced on Tuesday the establishment of a joint venture with the Chinese Diancheng Group and a new long-term partnership with the Brazilian distribution company Alpar do Brasil.
The joint venture with Diancheng aims to implement a digital and brick-and-mortar growth strategy across mainland China, the apparel maker said. 15 La Martina shops are to be opened there in the current year. Locations are “the most important Chinese cities”, including Beijing and Shanghai, the company said. In addition, the brand wants to set up its own digital store on the social media platform Wechat in April.
In Brazil, the label plans to open four concept stores, twelve franchises and three outlets in collaboration with new partner Alpar over the next five years. The brand is also aiming for 550 wholesale accounts and wants to start a new digital strategy. Overall, La Martina will “invest more than 15 million euros in expansion” in the South American country, according to a statement.
The partnership with Reliance Industries Limited for the Indian market includes “full design, manufacturing, pricing and marketing rights” to the label, according to the company. The collaboration follows an “India-focused approach” and relies on an omnichannel strategy, explained the clothing supplier.