The US clothing group Kontoor Brands Inc. has promoted the heads of its two denim labels Wrangler and Lee to Co-COOs and given them additional responsibility. The aim of the measure is to “link the strong brands with all essential business functions,” said Scott Baxter, the group’s CEO and chairman, in a statement on Thursday.
Chris Waldeck will serve as EVP, Co-Chief Operating Officer, Global Brand President, Lee. In addition to managing the Lee brand, he is responsible for the departments International Markets and Direct-to-Consumer Sales Channels (DTC) at Group level.
Tom Waldron was promoted by analogy to EVP, Co-Chief Operating Officer, Global Brand President, Wrangler. He will continue to carry the Wrangler label, but will also receive “greater powers in the operational part of the business, including product development, innovation and procurement,” the group said.