Daniëlle Cathari will be the new creative director of Kith Women.
The New York-based streetwear retailer has named the designer, who runs her own eponymous label based in Amsterdam, as its new creative director of womenswear. Cathari was the first student to win the VFiles Foundation design competition at New York Fashion Week in 2017 and has already worked in collaborations with Adidas Originals, Clarks, New Balance and Woolrich.
In her new role as creative director, Cathari will work alongside Kith founder and creative director Ronnie Fieg. Together with the Kith Women team, she will “define the next chapter of the brand,” said a statement from Kith on Tuesday. Her first collection for the streetwear label is scheduled to appear at the end of next year.
Kith opens new flagship store in New York
Kith also announced the opening of a new flagship store in New York’s Soho district. The new store will sell the brand’s women’s collections as well as accessories and shoes.
The store is located in a historic red sandstone and brick bank building. The interior features walnut trim and brass accents. The accessories are displayed in large showcases, while the shoes can be stored on large wall shelves in a separate room. The new flagship store also has an in-house café.
To mark the reopening, Kith is launching a new winter collection for women, including outerwear, trousers and accessories.
