It is a well-known problem for many retailers: finding exclusive sneakers for their range. Many exclusive sneaker brands have a closed distribution network and are difficult for retailers to get hold of. This is now changing with the new concept KIS THE WALL from Keep It Sneaker.
KIS THE WALL, represented by the fashion agency D-Lux Concept, enables the sale of the world’s most exclusive sneakers through certified high-end outlets. The points of sale were developed to offer retailers an easy and safe way to buy the latest and most exclusive sneakers. The points of sale are equipped with the latest technology, including a secure proprietary payment system, an interactive touch screen and a secure storage system. Consumers can look at the sneakers they want at the point of sale, select them and pay for their purchase securely. After paying at the point of sale, consumers will receive a link to track the order, after which it will be delivered to their home or can be delivered to the store. The points of sale offer consumers and retailers a unique shopping experience by giving them the opportunity to see and buy the latest trends and styles in the sneaker world.
What is special about this concept is that it focuses on exclusive sneakers that are not available in all stores, says Camille Vermue, owner of D-Lux Concept enthusiastically. For this, she selects the most exclusive and coveted sneakers from brands such as Nike, Air Jordan and the currently controversial Yeezy sneakers, highly coveted since the end of the collaboration between Kanye West and Adidas. These include limited editions, collaborations and vintage models that are hard to find and sold out everywhere.
points of sale
For each sale made through the point of sale, the retailer receives a commission equal to the full value of the order. The concept of KIS THE WALL is very interesting for retailers because they do not have to invest in stock. Instead, a one-time investment is made in the outlet itself.
Since the end of last year, the concept has already been tested in around 20 stores in the Benelux and customers have already placed orders – they buy an average of 15 pairs of sneakers per week, which represents a new revenue stream for many retailers.
A key question for many retailers is how to keep up with the latest trends and exclusive sneakers. KIS THE WALL has thought about this and ensures that the latest sneakers are displayed on the point of sale screen every few days. In addition, all sizes of a model are offered, so that customers can always find the right size. Keep It Sneaker is responsible for this and gets the latest trends from social media and influencers.
Showroom in Antwerp
The fashion agency D-Lux Concept in Antwerp, known among others for representing labels such as Save the Duck and Peuterey for the Benelux market and Replay and Dstrezzed for the Belgian market, offers the opportunity to sell in its showroom testing. Retailers interested in learning more about the concept or trying it out can visit the showroom here.
KIS THE WALL enables retailers to offer their customers exclusive sneakers without having to invest in inventory. The concept not only offers a new source of income, but also a unique shopping experience for customers. KIS THE WALL is the solution for every retailer who wants to offer their customers exclusive sneakers.