AND for a few weeks now that the fashion campaigns of the great Maisons offer twists, journeys into parallel universes and previews of Autumn-Winter 2023/2024 trends. With tacit competition to grab the season’s most memorable location, celebrity or shot, it seems brands have implemented this September two different strategies. On the one hand, there are those who bet on star more chats of the moment, like Kim Kardashianthe sister Kendall Jenner and other big names of the caliber of Naomi Campbell and Kate Moss. On the other hand, those who preferred a more intellectual approach, setting their shots in sought-after locations with suggestive backgrounds. Art and stars compete in winter fashion advertising campaigns.
Fall Winter 2023 2024 fashion campaigns: the power of images
September is fashion month. Never as in these weeks has the fashion system been talked about thanks to one long series of appointments unmissable. Starting from fashion week of New York, London, Milan and Paris, passing through the September Issues of the magazines, the most important numbers of the whole year whose covers are teeming with celebrities. Passing through the Venice Film Festivalnow upon us, until you get to the exit of all AD campaigns of the brands that, from mid-August onwards, keep the most up-to-date fashionistas company by anticipating the trends to come.
Viral on social media, the campaigns are much more than just photos, they represent real ones declarations of intent. Previews, not so veiled, on the artistic direction and goals of each fashion house.
Space for celebrities, the protagonists of the season
Opting for a celebrity, actress and top model who best represents the aesthetics of your collection is now something ordinary. To make it still a winning strategy are the names chosen, and above all the brand-star combinations, who rekindle old flames or propose stylistic weddings capable of capturing attention. Advertisements starring the Kardashian-Jenner sisters reign supreme on various pages of magazines, with Kim face of Marc Jacobs And Kendall For Stella McCartneynaked on a horse in a lunar atmosphere with only the brand’s accessories to dress her.
A statuary Kate Moss appeared in black and white on the Instagram profile of Saint Laurentanticipating the shots by Gray Sorrenti for Fall 2023. As well as Naomi Campbellnow fully back in the rhythms of the fashion world, now protagonist for Alexander McQueen in the company of Elle Fanning. They follow Cindy Crawford for MCM’s, Hunter Schafer for Prada and many other names, confirming the fact that celebrities still have their say when it comes to covers.
Intellectual approaches against the trend
Ferragamo Fall Winter 2023 2024.
A completely different genre is the one obtained by the brands that have decided to invest in the storytelling. Like the viral Fall Winter 2023 2024 campaign by Ferragamoentitled New Renaissance and taken “inside” the Renaissance paintings of the Uffizi Galleries. Bellini, Veronese And Botticelli they form the intellectual backdrop to the collection designed by Maximilian Davis, who chose these inspirations precisely to celebrate and strengthen the link between Florence, its culture and the roots of the brand.
Mariacarla Boscono for Bottega Veneta.
Equally original and designed for a decidedly less mainstream audience, Bottega Veneta rode the countertrend by deciding to set their shots between anonymous (but iconic) streets they entrances of Milanese palaces. Discreet architectural geometries are the common thread of a narrative close to the brand and its origins. Where the everyday life meets the practical glamor of the collection, with the same dynamism and movement that marks the passing of hectic days.
Give her ADV cultured and seemingly elementary at those ultra glossy with Kim Kardashian. The fashion system showcases the duality of the sector, leaving it to the viewer to choose the fashion that best represents him.
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