Clothing giant Adidas ends cooperation with Yeezy. Does not accept anti-Semitism or other hate speech at all.
The roars of the rapper Ye, who goes by the stage name Kanye West, have caused collaborators to disappear from around the star. PDO
The rapper who goes by the stage name Kanye West has aroused widespread disapproval with his speeches.
The uproar started at Paris Fashion Week when the rapper wore a t-shirt with the text White Lives Matter.
Days later, Ye posted anti-Semitic comments on his Twitter account.
Now Adidas has announced that it will stop selling all products under the Yeezy brand.
The products will be pulled from the shelves immediately.
The collaboration has been one of the most successful for the clothing giant throughout its history. Adidas will lose around 217 million pounds in 2022 with its decision.
Ye commented on his Instagram account that Adidas also steals the clothes he designs.
Ye’s Twitter and Instagram accounts have been closed due to anti-Semitic comments.
Adidas immediately withdraws the products of Ye’s clothing brand Yeez from sale. In the picture, Adidas’ business from Jerusalem. PDO
Adidas said in its announcement, that the company does not accept anti-Semitism or other hate speech. Ye’s recent comments and behavior have not been acceptable. In addition, they are hate-filled and dangerous, and they violate the company’s values, which are based on the richness of diversity, community, and mutual respect and fairness.
In addition to Adidas, the JP Morgan bank and the clothing chain Gap and Balenciaga have also announced that they will not continue doing business with the rapper.
Although the decision to quit costs Adidas a lot, the decision will be even more expensive for the rapper, who is no longer welcome in the billion club.
Forbes magazine has estimated that cooperation with Adidas has been worth 1.5 billion dollars to Ye. According to the magazine, the rapper’s net worth is 400 million with the decision.