Eduard Dressler opened his newly designed shop-in-shop area in the Berlin luxury department store KaDeWe.
The men’s fashion label has been represented in the traditional department store since 2014 and is now presenting its 51 square meter sales area in a new design. The revised concept was developed by architects from Blocher and Blocher and has already been implemented in other branches of the KaDeWe Group, the label announced last week.
The newly designed sales area was designed in warm natural tones and with lots of wood and brass and shows the brand’s entire product portfolio, from suits, jackets and coats to knitwear, trousers and shirts.
“Since its complete renovation, KaDeWe has been setting standards in department store design not only in Germany but also internationally. Together with Eduard Dressler, we have accompanied this development for many years and are proud to continue to be part of this exclusive and highly curated range. With our new shop-in-shop space, we are also meeting these high requirements in retail design and can also better make the realignment of our brand clear to an international clientele,” explains Matthias Rudowicz, sales manager at Eduard Dressler.
