The German luxury department store operator KaDeWe Group and its three stores, the KaDeWe in Berlin, Alsterhaus in Hamburg and Oberpollinger in Munich, are getting in the mood for the Christmas season in cooperation with the US fashion group Ralph Lauren.
Last Friday the two companies presented their latest collaboration. At KaDeWe Berlin there is a pre-Christmas pop-up with a 250 square meter sales area where the classics from the Ralph Lauren collections are on display. The temporary space features pieces from the main line and the Purple Label as well as jewelry and watch collections. The store facade will also be decorated with projections.
To round off the Christmas flair while shopping, the Ralph’s Coffee café provides visitors with warm drinks, in-house coffees and a wide selection of sweets. You can also do something good, namely through the “Giving Tree”: For this purpose, personalized ornaments are hung on a tree in return for a donation of a self-selected amount, the same value of which Ralph Lauren donates to the German Cancer Research Center. Specially designed shop windows can be admired in all three luxury department stores.
The KaDeWe Group x Ralph Lauren Holiday Takeover is now open in Berlin and at the Oberpollinger in Munich and from November 9th at the Alsterhaus in Hamburg until December 26th.