Nocatchy guys, rush silhouettes, loyal fan bases that follow them on social networks and in the four corners of the globe, imitating their looks. Which is why the large groups, from Kering to Lvmh, in 2023 choose the k-pop stars as new ambassadors and testimonials, inviting them as guests of honor of the fashion shows and making them protagonists of advertising campaigns. And they ride the Korean wave known as Hallyuthe passion for mass culture from the Far Eastern Peninsula.
A flow that spreads from music to fashion: expert critics, the new generations, while the old ones still hum Gangnam Style (2012): who does not remember the singular and in some ways unique Psy?
Female K-pop stars, new style icons
In the month of women’s fashion shows, the new female Generation K conquers the front rows, with the cool girls of Korean girlbands Blackpink And NewJeans ahead. Whether to recognize them in the front row is still a dilemmathere is no doubt that they are the new protagonists of Western fashion.
At the Milan and Paris Fall-Winter 2023/2024 fashion shows still underway, here are the young and diaphanous faces of the K-Pop stars, as ambassador of the major international luxury brands. Jisoo delle Blackpink, 28 years old, global ambassador Diorafter participating as a guest in the Haute Couture Spring-Summer 2023 fashion show, flew back to the Ville Lumiere for the Autumn-Winter 2023/2024 show.
From left, Jeon Somi from Prada FW23/24, Jisoo from Blackpink from Dior FW23/24, Hanni from NewJeans from Gucci FW23/24, Lisa from Blackpink at a Celine event and Yujin from IVE at a Fendi event (Photo: Getty images).
Hanni delle NewJeans, ambassador of Gucci at just 18, she was front row at the Fall-Winter 2023/2024 fashion show. And Canadian-Korean solo artist Jeon Somi21, attended the show by Prada in Milan. But there are still many brands that have to show at Paris Fashion Week, and the possibility of seeing, for example, in the front row Hyein of NewJeans, 14th e Wonyoung of the IVEs, 18, from Louis Vuitton And Miu Miu – brands of which they are respectively ambassadors for Korea – are very high.
Other than PSY. Korean pop idols front row at fashion shows
A bit like what happened with male idols. If no one, apart from the lucky insiders in possession of the invitation, knew the exact location of the Bottega Veneta Fall-Winter 2023/2024 fashion showfans of RMfrontman of BTS extension, had been waiting for him since morning behind the barriers around Via Orobia. Real name, Kim Nam-joon, 28: the pop star credited with launching the trend, being the South Korean singers of Dynamite (2020) the most famous in the world.
RM at the Bottega Veneta FW23/24 fashion show (Photo: Bottega Veneta).
Before him, remaining in the men’s field, the members of the boyband Enhypen they had drawn a crowd of kids outside the Prada men’s show in January. And after RM, there have been many South Korean men spotted at the fashion shows: the rapper DK extension17, from bally And Mark Tuanmember of the group of South Koreans Got7from Saint Laurent; And Lee Tae-yong of the NCT extension from Loeweto name the most prominent of the ongoing fashion month.
Testimonials and ambassadors, faces of the 2023 fashion campaigns
Those engaged in concerts, tours and even military service – or simply not yet accustomed to intercontinental travel – stand out on social media and in advertisements. Among the faces of young female Korean K-pop stars grabbing pages and covers, Longchamp recently unveiled hers for Spring-Summer 2023: the South Korean singer and actress Kim Se-jeong26 years.
Kim Se-jeong, 26, in Longchamp’s SS23 campaign (Photo: Longchamp).
In the jewelry fieldto shine are Jennie from Blackpink27, which honors its nickname of Human Chanel as ambassador of the new Fine Jewelry line Coco Crush. His colleague Rose26, is the new face of the campaign tiffany lock Of Tiffany & Co. (with Jimin27, gods BTS extension), While Lisa25, is global ambassador of Bulgarians.
Very young and well dressed
Incredibly, Korean K-pop stars give their Western colleagues a hard time even in terms of looks. AND they are most of the time well dressed, offering glamorous ideas especially to followers of their age. For those looking for original and very young fashion icons to take inspiration from, Lisa, Jennie and Hanni win hands down in the field of under 30 elegance.
Lisa delle Blackpink, 25, in Serpenti High Jewelry by Bulgari.
No ethnic outfits, with a good kiss from oriental dress lovers. Rather a mixture of zen minimalism, bold colors and whimsical charms in K-Fashion sauce. A whole different music.
iO Woman © REPRODUCTION RESERVED