From 2018 to today, the Juventus club has mobilized unprecedented investments for the team: the goal was to engage the elite of world football but the entire project has failed.
In 2018 Andrea Agnelli’s Juventus had won seven league titles in a row and had reached the Champions League final twice. Dominant in Italy on and off the pitch (over 100 million in revenues more than Inter, 200 more than Milan), the Juventus club could have simply continued with the strategies and business model that had made it successful.