The test in recent days at Continassa, with Iling Junior, who wore it during training: it will be the first time for Italian football and will allow a pre-match to be narrated live from a totally new angle
– MILAN
Great news for Serie A. Tomorrow evening in the big Juventus-Napoli, Dazn and the Juventus club, in collaboration with Lega Serie A, are ready to experiment with an absolute innovation for the top Italian championship: the use of the body cam in the pre- match on one of Allegri’s players. The body cam will allow you to capture the moments of the warm-up which will be broadcast exclusively on the live streaming platform. A first step that opens the doors to the future of sports entertainment, strengthening the strategic collaboration between Dazn, Serie A and clubs to bring innovation and spectacularization to the field.
AZZI AND DE SIERVO TALKING
—
The use of the body cam, which was tested last season during Napoli’s training sessions and which has already made its debut in the Premier League in recent weeks, marks the start of an experiment which, by mixing technology and entertainment, it is capable of making the fan even more of a protagonist, ‘dragging’ them onto the pitch and giving access to the event through an exclusive point of view, that of the player himself. The general tests were carried out in recent days at Continassa, with Iling Jr wearing it for part of the session. Stefano Azzi, CEO of Dazn Italia explained the innovation that athletes will encounter: “After the first experiment we did in training last season, we are very proud of this debut which projects Serie A towards the future of entertainment. With the spectacularization of sporting events becoming increasingly central, the development of features and increasingly engaging interaction with the content through the use of innovative technologies such as the body cam become fundamental drivers for giving fans privileged access and unpublished. The future of football passes through fan engagement, today’s is a first step to bring Italian football towards the future of entertainment.” The CEO agrees. of the League, Luigi De Siervo: “After being the first League in the world to have introduced VAR, Goal Line Technology and semi-automatic offside (Saot), as well as having broadcast a match in the Metaverse, with the use of the bodycam on a footballer before a Serie A match, we project ourselves into a new dimension of vision, once again confirming ourselves among the pioneer leagues in the world in terms of research and innovation. Thanks to the collaboration of Juventus and Dazn, for the first time in the history of Italian football the pre-match will be told from a ‘subjective’ perspective, giving fans unique and exceptional images. Today the match is no longer just a simple shot of the pitch: it is important to be able to describe the event by emphasizing the spectacular and emotional aspects as we already do with cinematographic cameras and 360 degree shots. Our goal is precisely to promote an interactive and captivating vision of events, to involve the subscriber in an increasingly immersive way.”
BORDCAM
—
The pre-match emotions, made even more intense by the special shots with the innovative body cam, will not end at the end of Juventus-Napoli, but will continue on demand on the Dazn app thanks to a special edition of BordoCam, produced original Dazn created to tell everything that has not emerged, felt or perceived between the stadium and the screen. A unique technological spectacularization patented by Mindfly. The body cam lenses developed by the startup will give fans an even more immersive gaming experience, bringing the enthusiasm felt on the field directly to the fans thanks to live-action images with high resolution quality thanks to HD, and the cameras with Ai.
THREE VOICES
—
After the first three-voice commentary on the occasion of the Madonnina derby, tomorrow evening Dazn will propose the special three-voice commentary again: Pierluigi Pardo will be accompanied by two technical commentators such as Massimo Ambrosini and Andrea Stramaccioni. There will also be a special camera which, with its shots and aerial images up to a minimum of 15 meters from the pitch, will allow the atmosphere of the match to be described in an even more spectacular way and will allow fans to see the actions of their favorites from an even more engaging perspective.
© ALL RIGHTS RESERVED