Lplaces of beauty to discover, such as the new urban garden of Guerlain in the windows of Rinascente in Milan. special anniversaries, like that of the Shiseido solars, who are 100 years old and celebrate the Italian summer with a surprise. And then, charitable and supportive actions, such as fragrances Giorgio Armani who contribute to the replanting of part of the Amazon forest. The June beauty agenda is full of many events and projects. Here they are all.
The June 2023 beauty agenda:
The Guerlain Bee Garden flourishes at La Rinascente in Milan
In the June beauty agenda, an exclusive garden flourishes between the windows and on the terrace of La Rinascente in Milan.
From 6 to 19 June, Guerlain invites you to take a real sensory journey dedicated to the iconic Aqua Allegoria fragrances. e The windows of the most famous department store in Milan will host floral installations in support of the commitment that Guerlain has been in the field of sustainability for 15 yearsparticularly in the safeguarding bees and their production of honey and royal jelly. AND inside, you can visit the Guerlain Bee Garden, a small oasis of perfumed beauty.
From 5 to 19 June at the Rinascente in Milan, the Guerlain installation
The floral installations are inspired by three major collections of the maison: Abeille Royalecollection of skincare based on honey and royal jelly, Aqua Allegorythe line of fragrances composed of 90% ingredients of natural origin, e Terracotta, famous bronzing powder created in 1984.
The sensory journey then continues at the Guerlain beauty corner, where you can live tailor-made experiences in choosing your ideal fragrance, your make-up as well as skincare consultancy with highly specialized facialists.
On the terrace, among mandarin trees, roses and jasmine, you can enjoy a relaxing break overlooking the Duomo while sipping drinks inspired by the new three Aqua Allegoria Harvest, Nerolia Vetiver Harvest, Mandarine Basilic Harvest and Rosa Rossa Harvestwhich will be presented daily by a Guerlain Expert right on the terrace.
Finally, an exclusive wellness corner, a Spa cabin where you can try three exclusive treatments: Abeille Royale Repair Facial, which gives intense hydration and a brighter and younger skin, Orchidée Impériale Rejuvenation Facial, finally, a multi-sensory journey that counteracts the signs of aging Orchidée Impériale Black Ultimate Rejuvenation Facial, a luxurious treatment that combines the benefits of the skincare line Orchidee Imperiale Black to two exclusive massage techniques, to reduce the signs of aging.
Shiseido and the Italian summer: for the 100th anniversary of solar products, a tribute to the Belpaese
Shiseido solars turn 100 and celebrate with “Estate Italiana”, an exclusive collection of bags perfect for summer. Illustrated by Stefano Marra, they are a tribute to some iconic Italian locations including Taormina, Portofino, Porto Cervo, Capri and they will be available from 5 to 19 June with the purchase of 79 euros of solar products.
The project celebrates the goals achieved by the Japanese brand in the study of ultraviolet rays and in skin protection. For Shiseido sunscreens have always been meant to be real treatment products, Sun-Skin-Care products capable of preventing damage caused by ultraviolet rays and reap skin benefits from the sun. Among the latest results obtained from the continuous research of the Japanese brand, the Sun Dual Care technology capable of converting a portion of sunlight into beneficial energy.
Giorgio Armani and Sephora for the reforestation of the Peruvian Amazon
To mark in the June beauty agenda: from 5 to 25 June, in the Sephora stores, for each purchase of the fragrances from Giorgio Armani’s My Way collection, the brand will plant one or two trees in the Peruvian Amazon. The initiative supports PUR Projet, a company that has been involved in agroforestry and ecosystem regeneration for years.
In collaboration with Sephora, the project represents a further step in theGiorgio Armani’s commitment to reducing the carbon footprint started in 2019. Since then, the Italian brand has been supporting five forest conservation programs in Zimbabwe, Brazil and now Peru.
The initiative, supported with PUR Projet, is called Safe judgment and takes care of regeneration of an ecosystem in dangerthe development of state-of-the-art systems for agroforestry and the improvement of the living conditions of local populations. Giorgio Armani’s commitment will be to replant at least 50,000 trees within the coffee plantations so as to regenerate the area.
Compagnia della Bellezza in support of the Tao Buy Festival with “Sorrisi di Luce”
The project Smiles of Lightthe exhibition promoted by Salvo Filetti of Compagnia della Bellezza and Viviana Santanello, director and art director, to raise awareness on the fight against breast cancer, arrives at the Greek Theater of Taormina.
In the context of Tao Buy Festival, which will be held from 15 to 19 June in the Sicilian city, Smiles of Light will evolve into a multimedia experience. The story of the six women protagonists of the exhibition last May, will be the protagonists of a theatrical piece.
“MAC VIVA GLAM Day of Giving” in support of equal rights
June 9 was celebrated on MAC VIVA GLAM Day of Giving. The English make-up brand has in fact donated 100% of the revenues obtained from the worldwide sale of lipsticks to the VIVA GLAM mission in support of all the local realities that work to support the empowerment of people trying to change their lives for the better, guaranteeing equal rights for all.
«For many people, lipstick is much more than just a product. It is a symbol of self-confidence and represents an act of audacity or an armor to face the world. MAC VIVA GLAM Lipstick has been helping to improve and support people’s lives since 1994. OEvery cent of the proceeds from sales is donated to organizations supporting people’s empowerment” he has declared Dominic Skipper, MAC Global Senior Artist UK & Ireland.
To date, the MAC VIVA GLAM campaign has raised over $500,000,000 worldwide.
“Strong Together” by Pantene, Moschino and Chiara Ferragni reward Sistech, star up for women
The awards ceremony was held on May 26th Strong Together, the project conceived by Pantene in collaboration with Chiara Ferragni, brand ambassador, and Moschino. The initiative was born from the start of providing a financial support for entrepreneurial projects with a high social impactcontributing with a prize of 75 thousand euros.
This year’s proposals were linked to issues of inclusion and reduction of social inequalities, fair and inclusive access to training and the world of work, health and well-being of all at all ages. At the end of May SISTECH has been awarded. The goal of this non-profit association is help refugee women find a job in the tech and digital world while the contribution will be used to set up nine scholarships.
Dries Van Noten, the first beauty corner in Rinascente in Rome
News in the June beauty agenda, the first beauty corner by Dries Van Noten opens at the Rinascente in Rome. In the space, the first in Italy, it will be possible to discover the world of the Belgian designer. The line for him, made up of make-up and niche fragrances, is characterized by thecraftsmanship, animal-friendly formulas and sustainable sourcing.
The fragrances are composed of natural ingredients and made according to the ancient art of perfumery. The make up collection instead is characterized by comfortable and highly moisturizing formulations, with shades inspired by the colors of the designer’s home garden.
Alfaparf Milan for Dynamo Camp
Alfaparf Milano, an Italian brand specializing in professional haircare, has been alongside Dynamo Camp for five yearscharitable non-profit organization born in 2019. The aim is to make many children with disabilities and their families experience safe and enjoyable holidays.
A support that is renewed again this year. In fact, a exclusive limited edition travel kit the proceeds of which will be donated to the cause. Inside are three best sellers of the brand: a shampoo, a mask from the line Linseed Moisturededicated to deeply nourishing the hair, and the instant illuminating serum Liquid crystals.
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