According to the trade medium, for example, a 500-gram pack of Aroma Rood from Douwe Egberts involves a price increase of more than 10 percent to 8.99 euros, the same price as Albert Heijn and Plus.
Price negotiations with JDE Peet’s, the company behind brands such as Douwe Egberts, Senseo and L’OR, have been difficult for some time. The manufacturer is committed to passing on the increased prices for coffee beans and supermarkets aim for the lowest possible price. That is why there are regularly empty shelves at the various chains.
Albert Heijn increases the price of Douwe Egberts coffee by 0.84 euros
As usual, Jumbo will not comment on the negotiations.