La brilliant star, once again the muse of Chopard. The Maison elects Julia Robertsveteran testimonial, as the face of the new 2023 campaign Chopard loves cinema. And the choice is obviously not accidental: the very strong bond that unites the jewelery brand with the seventh art, but also with the award-winning actress.
The occasion, the International Day of Happiness
His smile, in the preview videos of the micro film Chopard Loves Cinema in twelve clips that will be unveiled on March 20, 2023, on the occasion of the International Day of Happiness, speaks for itself. No one is more radiant, at 55 and with a brilliant career behind her. The main reason why, since 2021, Julia Roberts has embodied the collections happy sports And Happy Diamonds of the brand, in the role of global testimonial.
Feel good
A source of positive energy that for Spring-Summer 2023 is channeled into the shots of the campaign orchestrated by the director James Graytogether with the photographer Alasdair McLellanwho has always been a friend and collaborator of the Maison, who had already shot the star, among others, for the collections Ice cubes, L’Heure du Diamant And Alpine Eagle. And it reveals another facet of the brand, that feeling Feel good which comes from wearing a jewel or a Chopard watch, as the co-president and artistic director of the Swiss brand points out, Caroline Scheufele.
Julia Roberts in Chopard in the backstage of the Chopard Loves Cinema campaign (Photo: Greg Williams).
The innate grace of an icon
An accomplished and serene woman, at work as in life. Peek behind the scenes on the movie set thanks to the backstage expert, Greg Williamschosen to immortalize the making of the shooting, here is Julia behind the scenes intent on to knitrelaxing on the sofa, putting on make-up in the mirror, taking the reins of the camera, joking with those around her and playing with her her dog Myrtle.
All the magic of cinema
«A cheerful person by nature» defines the photographer. His vital and human energy is halfway between improvisation and screenplay. The same which is the basis of the movie magica shared adventure where everyone is the protagonist, even before reaching the screens and the dream becomes reality.
Julia Roberts in Chopard in the backstage of the Chopard Loves Cinema campaign (Photo: Greg Williams).
«Every day is good to smile»
What all the different lenses capture is the incredible spontaneity by Julia Roberts. After all, it takes very little to be happy, the actress confides: “For me, the International Day of Happiness is every day”. In a white t-shirt or red carpet dress, it doesn’t matter: to enhance its natural light and instill confidence, in the most emotional moments stolen on the set, the House creations, from jewelry to watches more precious.
Julia Roberts in Chopard Haute Joaillerie (Photo: Alasdair McLellan for Chopard).
Chopard loves cinema: the signature of James Gray
Even the cinematic point of view of James Grayin addition to his muse Julia Roberts, represents the spirit of house Chopard. Winner of several international awards, the director has five works selected in competition at the Cannes Film Festival in his filmography: just remember the most recent, Armageddon Time – The time of the apocalypsepresented in 2022. Time is precisely one of Gray’s figures, ever since noir Little Odessawith which he made his debut at the age of 24. What must be left behind and what deserves to be defended in the fleeting plot of memory?
Julia Roberts in Chopard (Photo: Greg Williams for Chopard).
It is the diva who answers, with her elegant gestures: the light impulses of the heart. Better if enhanced by a brilliant jewel…
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