Josera, a leading super premium food brand for dogs and cats in Germany and with more than 80 years of reputation, has chosen Barcelona to hold a new event concept with international reach that encompasses the entire family: those with two legs and also to those of four.
To do this, the German manufacturer displaced the past November 17 and 18 to his entire team at the Diagonal Mar Shopping Center in the capital of Barcelona with his reference photographer at the helm: Christian Vieler. This German artist is considered a true revolutionary when it comes to dog photography, setting a trend throughout the world. Even the Hollywood actress, drew Barrymorehas recognized him as her favorite photographer.
The event, which took place throughout Friday, November 17 and Saturday, November 18, consisted of continuous days with activities for children and adults, but especially for the furry family members, the dogs.
Josera
| Drafting
J.osera held a raffle among his followers of completely free sessions with Christian Vieler. The lucky ones enjoyed their prize with their dogs when the popular photographer applied his gift for connecting with dogs and captured some of the faces with the greatest personality in the canine networks. To do this, Christian Vieler throws a croquette to capture that different moment in which the owners have never seen their pets before.
More than 1,000 dogs benefited from the event at the Diagonal Mar Shopping Center in Barcelona on November 17 and 18
In addition, any visitor had the opportunity to enjoy the rest of the activities that the German brand had prepared. For the little ones, Josera offered some very special face painting, placed tattoos with the dogs’ faces and invited the brand’s mascot, the dog Pepe, so that anyone could take a photo with him.
In parallel, he put all the experience of 80 years of German quality so that those who decide the dog’s diets at home could obtain the best advice to improve and lengthen the quality of life of their furry friends. And, of course, with gifts and gifts for all attendeeswhose presence impacted the diet of more than 1,000 dogs.
To put the cherry on top of the activities, Josera invited experts in dog education and nutrition to hold special workshops in which all attendees had the opportunity to ask their questions. On Friday, the workshop “Tips for developing a feeding and training plan” was held. by the specialized store Don Canino and by the canine educator Martín Paniagua (Edukao).
And on Saturday it was the turn of the specialized store Fauna Viva with the workshop “Do you know the appropriate diet for your dog according to its life stage?”.
The event of the year has taken place in Barcelona to be an international reference, thus ensuring that more and more dogs become one of the family.