Haibach, March 30, 2022. The Adler fashion stores are upgrading their men’s fashion product range. TV presenter Jörg Draeger will be Adler’s new advertising face. Adler is now working with him.
The most striking element of the collaboration is the voice of Jörg Draeger: In future, she will always be heard in the branches when the advertising announcements are about men’s fashion. In addition, an interview with the star from the SAT-1 show “Go to the Whole” will be shown on the monitors in the Adler branches. Adler has also developed an extensive competition with the moderator under the motto “All against Draeger”.
Jörg Draeger also wears an eagle, of course: the marketing team organized a photo shoot and a video shoot: he can be seen there in a total of eight different eagle outfits with suits, shirts, knit sweaters, quilted jackets, waistcoats or cotton chinos. He will soon have his own area on the Adler website, in which he will regularly present his favorite products.
The cooperation with the moderator is new: Up to now, Adler Modemärkte AG had limited itself to advertising with female advertising ambassadors. Under the umbrella of the Zeitfracht Group, Adler now also pays more attention to men. Jörg Draeger perfectly embodies the Adler ideal: authentic, young at heart, self-confident, hands-on and successful.
Jörg Draeger: “The name Adler was familiar to me. However, I always thought that you could only buy clothes with an eagle on them. I am now very surprised at how many other different and well-known brands are now being offered by Adler, some of which I have always loved. With this variety of brands and offers, Adler is one of the most attractive shopping addresses for me. I would only ever work for a company that I fully support, that’s how it is at Adler.”
Adler board member Karsten Odemann: “We are very pleased that with Jörg Draeger we were able to win an impressive personality as a figurehead for Adler. Together with him, we will now inspire the target group of men more strongly for our company and our collections.”
The 76-year-old grew up in Spain and studied German, political science and theater studies at the Freie Universität Berlin. Until 1981 he was a professional soldier in the Bundeswehr. During this time he prepared for his later professional life in the media sector and built up “Radio Andernach”, among other things. Jörg Draeger later became news anchor at NDR, news anchor at Sat.1 and head of the Sat.1 news service. His greatest success is the game show “Go to the Whole!”, which he moderated with interruptions from 1992 to 2002 on Sat.1, later on Kabel1, before the revival on Sat.1 revived in three evening shows last year. Also in 2022 there will be new episodes of “Go to the Whole!” give with Jörg Draeger. In addition, he is very committed to the children’s hospice in Central Germany.