Joost Klein astonishes Tina Nijkamp with the high viewing figures of the announcement of his Eurovision Song Contest song. The broadcast was at 4:45 p.m., so in the afternoon, but it scored like a charm.
Tina Nijkamp, our country’s ratings authority, was very surprised about it last week: why did AvroTros decide to ‘hide’ the announcement of the Eurovision Song Contest song in the afternoon? Joost Klein announced his song Europapa yesterday at 4:45 PM in an extra broadcast of De Avondshow with Arjen Lubach.
More than expected
Now that the viewing figures are known, Tina is positively surprised. “The premiere of Joost Klein’s Europapa scored MEGA for 4:45 p.m. No fewer than 652 thousand people watched the live broadcast of Arjen Lubach’s Afternoon Evening Show. Wow!!!! That is unprecedented and much higher than I expected,” she wrote analysis channel.
She continues: “This bodes well, Joost appears to be extremely popular. Normally the repeat of De Avondshow scores around 150,000 viewers at that time. Cake for Joost and Arjen today anyway!”
Huge success
In recent years, the Eurovision Song Contest song has always been announced in the seven-hour talk show of NPO 1 and could count on more than a million viewers, but due to the early broadcast time, this time all current TV sections were able to include the announcement on the same day, for example RTL Boulevard.
Tina adds in her podcast: “A huge success for Joost Klein. Promising too. He turns out to be very popular. They also talked about it all evening. I thought it was a bit of a strange timing, because previously it was always revealed in that seven o’clock talk show, but perhaps it was a very smart idea. “
Video clip
Europapa’s video clip: