Johnny de Mol’s TV comeback is not a great success. The kick-off of the third season of Restaurant Misverstand yesterday did not attract enough viewers for a place in the top 15 viewership.
Johnny de Mol abruptly stopped presenting his talk show HLF8 six months ago, because he was under enormous fire for all kinds of accusations against him. His name has now been cleared by the Public Prosecution Service and he can again make television undisturbed. However, his TV comeback is not such a great success.
Johnny disappoints
The first TV appearance of Johnny in months, the season premiere of Restaurant Misverstand, attracted 537,000 viewers (10 percent market share) to SBS 6 yesterday. This means that he did not attract nearly enough viewers for a place in the daily top 15 of most viewed programs. He needed more than 130,000 viewers for that.
Tina Nijkamp points out that Steenrijk Straatarm, which was shown at the same time until last week, scored much better in the important commercial target group 20 to 54 years old. “The difference is very big there. With 8.3 percent, he scores only half (!) of Steenrijk Straatarm. So it is mainly older people who look at it.”
Tijl is successful
Johnny’s return has therefore been ‘less successful than hoped’, according to Tina. What did the young target group, which is attractive to advertisers, actually look at? “The young people watched Tijl Beckand en masse with The Perfect Picture.”
With over 1 million viewers (20 percent) on RTL 4, Het Perfecte Plaatje was the big winner in prime time. The other most watched prime-time titles were NPO 1’s Eyeballs (943 thousand and 18 percent), SBS 6’s Today Inside (740 thousand and 16 percent) and NPO 2’s Nieuwsuur (703 thousand and 15 percent).
Olcay waves goodbye
Furthermore, Net5 can breathe a sigh of relief, because it broadcast the last episode of Olcay Gulsen’s viewing figures debacle yesterday. Do I Have Some Of You On? closed with only 79 thousand viewers (1.5 percent).
Tina: “It scored a barely measurable 1.5 percent in 20 to 54 years. Also think that this was the last Talpa job for Olcay within her contract.”
Viewing figures
The viewing figures of Wednesday, October 12, 2022 (SKO):
Top 15 | Market shares (18-24h, 6+) |
|---|---|
| 01. News 20:00 (NPO1) 1,494,000 | 01. RTL4 / 18.6% |
| 02. Napoli – Ajax (RTL7) 1,297,000 | 02. NPO1 / 18.3% |
| 03. Half past seven news (RTL4) 1,250,000 | 03. RTL7 / 14.8% |
| 04. The Perfect Picture (RTL4) 1.028.000 | 04. SBS6 / 9.5% |
| 05. News 18:00 (NPO1) 982.000 | 05. NPO2 / 7.9% |
| 06. Eyeballs (NPO1) 943,000 | 06. Vero / 5.0% |
| 07. The Evening Show with Arjen Lubach (NPO1) 888.000 | 07. RTL5 / 3.4% |
| 08. Football CL NB (RTL7) 853.000 | 08. NPO3 / 3.2% |
| 09. EenVandaag (NPO1) 831,000 | 09.NET5/2.1% |
| 10. Good times bad times (RTL4) 786,000 | 10. Ziggo / 2.1% |
| 11. RTL Boulevard (RTL4) 749.000 | 11. RTL8 / 1.8% |
| 12. Today Inside (SBS6) 740,000 | 12. BBC / 1.5% |
| 13. Edition NL (RTL4) 713,000 | 13. Discov / 1.0% |
| 14. News Hour (NPO2) 703,000 | 14. TLC / 0.9% |
| 15. Op1 (NPO1) 668.000 | 15. Paramount / 0.8% |
Market shares per channel group (18-24h, 6+) | More viewing figures at: |
| 01. RTL Netherlands 29.3% |  |
| 02. Public Broadcasting 29.4% | |
| 03. Talpa TV 16.7% |
Programs that did not make the top 15 include Jinek (655 thousand), Hart van Nederland (568 thousand), Khalid & Sophie (542 thousand), Tijd voor MAX (432 thousand), HLF8 (178 thousand) and Een Jaar Van Je Life (176 thousand).
