The political power game in the United States increasingly relies on the influence of social media.
Tiktok’s data management has raised concerns in the United States. Tashatuvango
President of the United States Joe Biden recruits hundreds of social media influencers for his election campaign. Social media influencers, or in other words influencers, could also get their own briefing room in the White House. An online publication reported on the matter Axios.
Recruiting influencers is an attempt to get especially young voters interested in the Democratic Party represented by Biden. Another reason is possibly to act as a counter force Donald Trump’s popularity in social media services.
The next US presidential election will be held at the end of next year.
Politics on social media
The importance of social media in the US elections was especially emphasized after Trump came to power. Trump’s activity on social media was undoubtedly one of the reasons for his popularity.
Biden’s election strategy, which would utilize social media influencers, seems like Biden would try to fight for his popularity in the same fields as Trump.
Social media influencers getting their own briefing room from the White House would raise the importance of influencers in US politics to a level with news agencies. Influencers are supposed to act like local newspapers in different states, letting their Followers know when the president is visiting the area.
In the election campaign, the aim is to reach voters especially from the social media services preferred by young people, such as Tiktok and Instagram.
Tiktok, owned by China’s Bytedance, has recently been the focus of the US administration, and the Biden administration has demanded that the company divest itself of its Chinese holdings.