Singer Joalin Loukamaa created the Nothing New collection. The clothing collection in question may contain clothing items you already wear.
The Nothing New collection is assembled from donated clothes, so you can also find your own clothes in the selection. Diamonds Helsinki, Toni Karén
It’s quite unusual to create a clothing collection without a single new piece of clothing being produced.
Singer and dancer Joalin Loukamaa has made just such a clothing collection. It was created for the SPR Kontti secondhand chain.
The collection is compiled from donated clothes, so you can also find your own clothes in the selection.
Joalin has created the collection together with stylist Vesa Silver. Diamonds Helsinki, Toni Karén
With the Nothing new collection, we want to highlight the fact that by choosing secondhand clothing, you can act in a more ethical and ecologically sustainable way without having to compromise on trendiness.
The collection is available in Konti’s online store for a limited time. Diamonds Helsinki, Toni Karén
“Secondhand is a good way to find your own style”
The Nothing New clothing collection is composed entirely of clothes that have been made by someone else.
– As humans, we have an important task to take care of our common environment. I want my own children and their children to have a good life here. One good way to participate in sustainable development is to buy secondhand. Black is really interesting to find clothes that have their own story. At the same time, secondhand is a good way to find your own style, says Joalin.
Joalin has put together a collection together with a stylist Vesa Silverin with. The collection is available in the SPR Konti online store for a limited time, i.e. as long as there are enough selected clothes.
The collection’s clothes are priced the same as secondhand clothes in general.