The jewelry manufacturer Purelei is setting up its first stationary store in Munich.
As the company, founded in 2016, announced, its first store worldwide will be opening in the Kaufingertor Passage in Munich. On almost 150 square meters of sales space, the Mannheim-based label will offer its waterproof stainless steel jewelry pieces that are inspired by the Hawaiian lifestyle.
“We are very pleased that we were able to win Purelei as a new tenant and that Purelei is now taking the step from online business to stationary retail – this is a very positive direction, especially in these difficult times for retail!” reports Helmut Asam, managing director Partner of AIcentro GmbH, which is responsible for the center management of the Kaufingertor Passage.
To date, Purelei has sold its jewelry through its own online store and through other international online shops such as Zalando, Amazon, Otto and AboutYou.