unews that comes like a bolt from the blue. Jeremy Scott leaves the role of creative director of Moschino: after 10 years at the helm of the Italian Maison, the stylist resignas we learn from an official statement issued by the fashion house.
“I am fortunate to have had the opportunity to work with such a creative force as Jeremy Scott. I want to thank him for his ten-year commitment to the Maison and for launching a distinctive and joyful vision that will forever be part of Moschino’s history.” Massimo Ferrettipresident of Aeffe.
The end of a long career at Moschino
At the helm of the fashion house since October 2013the American designer has instilled his eccentric vision in the collections of the brand at the head of the group: a mix of pop culture, camp, art and humor.
Jeremy Scott at the end of the Moschino SS19 show (Photo: MARCO BERTORELLO/AFP via Getty Images).
With her unique and incisive style she revolutionized that of her predecessor, the historic creative director Rossella Jardiniand resumed the legacy of the founder Frank Moschino. A natural continuation, his: the intent was to relaunch a brand with a long heritage without distorting it, a mission that Scott can say he has accomplished.
The beginnings in fashion, from Missouri to Paris
Raised in Missouri, Scott approached the world of fashion by leafing through French magazines. Studies in New York, in Fashion Design at the Pratt Institute in Brooklyn. Then the way to Paris, several attempts to enter the fashion world and the opportunity of a job in the role of pr event Jean-Paul Gaultierwhich opens the doors to the magical world of fashion.
The creation of its homonymous brand dates back to 1997with the first, extravagant fashion show in a bar in the Bastille area: a line created with recycled hospital gown fabrics inspired by the novel Crashes by JG Ballard. With the move to Los Angeles in the early 2000s, comes the intuition of the importance of creating capsule collections to make fashion more accessible to all consumers: from the partnership with adidas to that with Swatch. In 2013, after being elected by several pop stars as the designer of reference – from Lady Gaga to Madonna to Bjork – Jeremy Scott begins his adventure as creative director Of Moschino thus replacing Rossella Jardini, who had worked alongside the founder for years. And instilling his funny and ironic point of view, so similar to Franco’s philosophy.
Jeremy Scott’s debut at Moschino in 2014
Unforgettable the debut by Jeremy Scott from Moschino with references to fast food McDonald’s and to the cartoon of SpongeBobthat Autumn-Winter 2014/2015 fashion show that causes discussion and acts as a forerunner to various shows focused on the world of consuming, from Barbie (Spring-Summer 2015) a Marlboro (Autumn-Winter 2016/2017, with the models parading in the smoke).
A look from the Moschino Spring Summer 2015 show by Jeremy Scott (Photo: Getty Images).
Among the shows to remember, also the packaging fashion show with designer bags for Autumn-Winter 2017/2018, but also the one dedicated to My Little Pony for Spring-Summer 2018 and the Marie Antoinette-style cake-dresses for Autumn-Winter 2020/2021.
Moschino and Jeremy Scott, a unique partnership
Lines that even earned him an exhibition dedicated to Dallas Contemporary, as well as applause from the public (and sales) and from celebrities (and the red carpet) on the other. And the collaboration with H&M in November 2018, among the most sought after at the time. The coffee table book signed with Assouline dates back to 2022, celebrating 10 years of her at the fashion house.
A look from the Moschino Fall Winter 2014/2015 fashion show (Photo: Catwalking/Getty Images).
In the latest fashion shows, a deeper reinterpretation ofarchive and different references to the art world: just think of what goes down in history as his last show for Moschinothe one for Autumn-Winter 2023/2024, focused on 80s suits with details that seemed to melt and drip like Salvador Dalí’s watches, mixed with punk influences.
A look by Moschino FW23/24, Jeremy Scott’s latest fashion show (Photo: Spotlight Launchmetrics).
The reasons for the farewell
The reasons for Jeremy Scott’s farewell to Moschino remain unexpressed. Although it is easy to think that they are to be found in a sort of saturation: just as happened for Gucci and Alessandro Michele, brand and designer had now become one. On social media today, Scott shares a snap with Gigi Hadid bridal version on the occasion of the Spring-Summer 2019 fashion show, and declares: «After 10 years I am leaving Moschino. I had a blast making clothes that will live forever. I am grateful for all the love and support I have received this decade. Now that I close this chapter, I can’t wait to reveal what I have in store for the future”.
“Life is too short to dress boring”
Words that sound like a joyful testament – after all, his motto has always been «Life is too short to dress boring». All that remains is to wait for her next move, and what is certain is that it will be fun. To worry is certainly more the future than Moschino: has the time come for an overwhelming breakthrough for the Maison?
iO Woman © REPRODUCTION RESERVED