Dutch jeans brand Chasin’ is appointing Florian Wagner as international sales director, Chasin’ announced on Wednesday. Wagner will be responsible for leading and coordinating sales teams in the Netherlands, Belgium, Luxembourg, Germany, Austria and Switzerland.
Wagner brings extensive experience with him. He held various positions at G-Star, Scotch & Soda and Calvin Klein, among others. “His expertise and leadership experience will be instrumental in strengthening Chasin”s market position and achieving its ambitious goals,” the statement said.
The appointment comes at a time of growth. In Europe, especially in the Dach region and the Benelux countries, the company is currently growing rapidly and currently has more than 450 shop-in-shops.
In June 2023, Chasin’ had to file for bankruptcy together with its parent company Score Group BV. A month later, it was announced that Chasin’ was rebooting and was acquired by JOG Group, the owner of Jeans Center and Garcia.
The JOG Group reported at the time. that she wants to further expand Chasin’ and continue the brand’s retail, wholesale and online sales activities. The group aims to create synergies between the Garcia and Chasin’ brands, “whereby Garcia’s strong position in Europe will contribute to Chasin”s European expansion.”
This translated and edited post previously appeared on FashionUnited.nl.