Emerged from the very bowels of contemporary capitalism (economic consultancy and television sets), javier milei sponsored by the big media, who found in him a figure capable of seducing ever larger audiences, and probably also by a sector of Peronism, that with those tactical dribbling that some politicians love, he believed that he would harm Together for Change. If at first it may have been so, today it is already clear that Milei grows over all political territories.
But no one “creates” a politician. politicians can coaching, scripting and transformingof course: the demonization process that ended with Georgia Meloni at the head of the Italian government and the one who tries Marine Le Pen in France are good examples. Perhaps Macri has become Mauricio, but politicians are not manufactured. It is enough to observe the pilgrimage around him to understand that there is less professionalism than enthusiasm behind the rise of the libertarian.
Like Fernando Burlando, Milei attracts for a look impossible that bursts from the screen and a discourse in which the overflow is combined with expert technojargon, be it that of law or econometrics. Milei, by now any television producer knows, is a guarantee of a good rating, which generates tensions between the owners of the media, who would prefer a more reliable candidate rising in the polls, and the directors of their own channels, who want beat the competition. There are politicians who measure but do not have votes, like Elisa Carrió or Luis D Elía. Milei, as Taunting, measure. We have to wait to see if, like Donald Trump, he also has votes.
It doesn’t look like it’s going to go off. Milei expresses with her tongue of fury the popular weariness before the failure of the two great coalitions and an expectation of radical change: Milei is a desire for shock.
* Director of Le Monde diplomatique
by Jose Natanson*
