TOeven Jared Leto launches his beauty line joining the now very large group of celeb beginners in the world of beauty. Is called Twentynine Palms and the debut is scheduled for October 25, and has just been unveiled at London’s Dover Street Market. The line will be composed at the beginning of 11 gender neutral products, including fragrances and home accessories. And they will be available not only in London but also in New York, Los Angeles and Paris.
Jared Leto presents his Twentynine Palms beauty line
Debut in the beauty world also for Jared Letoeclectic actor and front man of the Thirty Second to Mars. Just presented at Dover Street Market in London, the line name is Twentynine Palmsis inspired by that of the town at the entrance to Joshua Tree National Park and is composed of naturally gender neutral skincare and haircare products.
Inside of organic ingredients but above all all coming from the Californian deserts, between prickly pear and aloe vera. In fact, behind a careful study of the plants that live and have adapted to these particularly arid areas, discovering how resilient and very rich in properties they are.
Jared Leto and Kate Forbes at the Twentynine Palms presentation in London (Getty Images)
Behind the formulations, Kate Forbes, head of innovation at Aēsop, while for the Leto pack he was inspired by the old bottles used in the pharmacies of the past, produced however in purple, to recall the desert skies at dusk, all recyclable and refillable.
«What prompted me to create this line was the idea behind taking care of yourself with only natural products»Declared Leto.
Not just beauty, but also interior design for Jared Leto
Next to Desert Tumbleweed Cleansing Shampooat the Rock Rose Clay Mask and al Santa Ana Salve Facial Moisturizer soon they will also be added home fragrances and perfumes with warm notes and earthy scents, always inspired by the dusty atmospheres of the Mojave Desert.
But in the intentions of Jared Leto this will not be just a beauty line but will soon turn into a lifestyle collection. Always inspired by his home in Nevada, the actor will also involve local artists in creation of furnishing accessories always made with local material. After all, “this is only the beginning” concluded the actor.
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