The Japanese supermarket chain Family Mart, which also has clothing on offer, runs over 15,000 shops nationwide and opened its first store on September 1, 2025, which is only devoted to the “Convenience Wear” segment on 62 square meters.
This line was developed in 2016 together with designer Hiromichi Ochiai, who also founded the Japanese brand Facetasm, with the concept “Good Materials, Good Techniques, Good Design”. The growth was steady and today comprises about 150 different clothing items, including outer clothing, pants, socks and laundry.
The growing popularity of the clothing line, whose bestseller-striped socks in the family martial colors (green, white and blue)-sold over 28 million times led to the fact that the eating ranges were reduced in favor of the area for clothing.
The new shop in Tokyo is located on the third floor of the Redevelopment project Blue Front Shibaura in the Minato Ward. The interior of the business was designed in cooperation with Convenience Wear Art Director Takahiro Yasuda and presents the products in a bright and clear environment.
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Just in time for the opening of the first Family Mart clothing business, there are several new products, such as a polo shirt made of thick Australian cotton. “In order to consolidate the culture of buying clothes in Convenience Store, we have faced the challenge of developing a polo shirt that becomes more convenient every time you wear it,” explains the company on its website.
For the first time there is Convenience Wear such as socks, towels, underwear and other articles in the colors of the season, “to beautify the everyday life of customers: inside,” said Convenience Wear website.
Underwear such as bras and ribbed tank tops made of US cotton is also new, which can also be worn individually. On the success of the socks in Family Mart-colors there is now also a new long-sleeved t-shirt with stripes in these colors.
In addition to a new jacket with a zipper and a cardigan, the convenience Wear line is also increasingly relating to UV protection items such as caps, hats and sunglasses, according to which there are strong demand.
“In autumn, Convenience Wear presents a new, thick cotton knitted. In addition, we have expanded our autumn/winter collection “Reheat” with a popular short-arm version and thus updated all articles, ”comments Designer Hiromichi Ochiai in a press release.
Cooperations
A cooperation with the world -famous photographer and film director Yoshiyuki Okuyama will show his photographs on clothing or on tag bags and notebooks.
The design cooperation with Ochiai continues. For the first time, its popular Jeans shorts of the brand are available nationwide – the first denim article to which this applies. For many customers: an inexpensive way to carry a designer piece inside, because the short costs only around 17 euros.
A further cooperation involves Kunichi Nomura’s interior design label Tripster. The Pocket T-shirt has been available since September 26th. This is based on the Outer T-shirt, a characteristic piece of clothing from the convenience Wear-Line. It has a pick-up design over the left chest and the tripster logo on the right hem.