Up to 1,000 clubs at grassroots level are equipped with new jerseys through club funding.
The team sports supplier JAKO and the non-profit organization KOMM MIT start a partnership and support up to 1,000 clubs with jersey sets. KOMM MIT is primarily active in youth football in Germany and Europe and brings together young people from over 60 different nations through sporting events. Since 1998, the organization has equipped numerous youth teams with jerseys every year with the “club promotion”. With the new partnership, JAKO and KOMM MIT have now set themselves the goal of jointly supporting and promoting children’s and youth football even more.
The professional structures of the JAKO dealer network in connection with digital solutions allow nationwide coverage of the promotion and direct contact to the clubs and teams. Each team that benefits from the club sponsorship also receives an individual online shop – the so-called JAKO team shop. The club members can order the equipment digitally and have it conveniently delivered to their home or pick it up from the dealer. JAKO and KOMM MIT share both the motivation to strengthen football at the grassroots level and the same values in corporate management – the topic of sustainability is particularly important here.
“We are very pleased that we will now continue our “club promotion” project in cooperation with JAKO and that we can therefore continue to support the youth teams at the grassroots level in the long term. With over 24,000 clubs and around 88,000 children’s and youth teams in Germany alone, the impact of our work can be felt.” According to Philipp Reinartz, Managing Director at KOMM MIT.
Tobias Röschl, Head of Marketing & Sales at JAKO, says: “The promotion of clubs, especially in the youth sector, is an important concern for us. Football and team sports connect and play an important role in society. Training, winning and losing together creates a strong cohesion and is the most integrative thing there is. In the cooperation with KOMM MIT, there is also the fact that international exchange is promoted. That’s why we’ve found a great partner here and look forward to working with them. WE ARE TEAM.”