Jacquemus puts his lemon yellow stamp on the French Riviera.
The French brand is settling in Saint-Tropez with a pop-up. Matching this is a capsule collection that’s an ode to the Riviera, Jacquemus shared on Tuesday. But the figure-hugging dresses in summery tones and the well-known bags of the appropriately named “Été” capsule are not the only thing that exudes a summer mood.
Simone Port Jacquemus also turns part of the famous Pampelonne beach into his playground. Everything from sun loungers to parasols has been designed by the designer, inviting guests to immerse themselves in the world of Jacquemus. The temporary retail space is also located on the beach – so sun, swimming and shopping can be easily combined.
Both the pop-up and Jacquemus beach are open until October 10th.
