THEn holiday, as we know, everything is more suggestive. Shopping including: if in the city it can sometimes be a stressful activity, in the holiday resorts it turns into a relaxing pastime, to break up the tanning or aperitif routine. Thanks, above all, to the gods pop up store and some temporary boutiques more fashionable, which also in Summer 2023 conquer the popular holiday destinations in Italy, Europe and the world with style.
From the Jacquemus shop in Portofino (but also on the lake of How) to the factory Loro Piana in Saint-Tropezwith stopover from Giorgio Armani in Porto CervoHere are all the coolest pop-up shops to visit in mode out of officeto expand the summer wardrobe with unique pieces and limited editions, or simply browse in style.
Jacquemus in Portofino
If there is a brand that immediately takes a vacation, it is Jacquemus. In Summer 2023, the Simon-Porte brand chooses Italy to present the “ÉTÉ” collection with new ad hoc openings. The name speaks for itself: among all the temporary shops planned around the Peninsula, a visit to the newly inaugurated spaces of the Ligurian town with Modes. The advice is to explore the men’s and women’s collection in the lush Jacquemus shop dans l’eau, and treat yourself to one of the iconic accessories from pale yellow to earthy tones, up to marine accents. For those who prefer the lake, the brand has also opened a pop up store in Howwith Tessabit.
The exterior of the temporary Jacquemus shop in Portofino (Photo: Jacquemus/Adrien Dirand).
Where: Via Calata Marconi, 45 – Portofino (Genoa) from 1 June to 16 October 2023
Loro Piana in Saint-Tropez
To celebrate the 2023 Summer Resort Collection, They plain disembarks at La Reserve à la Plage. The famous bathing establishment is dressed in the iconic colors and patterns of the Maison, starting with the multi-stripe motif Suitcase Stripe, which rests on umbrellas, beach towels, ‘brise vue’, as well as in the bar-restaurant, to make the environments unique. For a personalized shopping experience, the beach club boutique, which will remain open throughout the summer season, offers a selection of garments and accessories designed for the holidays: from suits characterized by the print flower ceremony to swimsuits, up to handmade linen beach bags and ai beach rackets theme.
La Réserve à la Plage branded Loro Piana in Saint-Tropez (Photo: Loro Piana).
Where: Chem. de l’EPI – Ramatuelle (France) – throughout the summer
Giorgio Armani in Porto Cervo
The Spring-Summer 2023 collection restarts with its journey Giorgio Armani Sea, which brings natural elegance to some of the most important cities and tourist destinations in Europe and Asia. Among these, the inevitable temporary boutique in Porto Cervo, personalized with a specially designed set up, in dusty shades of blue and light blue. Fantasies of stylized palm trees and tropical leaves on a cord-colored background embellish the shop: inside, customers can enjoy a unique and designer shopping experience, and try on tunics, flowing trousers, pareo skirts, as well as swimsuits, beach bags, pochettes and coordinated towels with prints and monograms. The first of a long series of summer openings all over the world, from Puerto Banús to Cannes.
Where: The Promenade, “Il Leccio” building – Porto Cervo (Sardinia) – throughout the summer
Dior on Lake Como
A space dedicated to Italy, in the unforgettable setting of Villa d’Este. Dior inaugurates a new showcase a how, in the spaces of Tessabit: ivy welcomes tourists in an elegant environment characterized by light wood furniture, embellished by the iconic graphics cannage. Inside, the collection is available Dior Fall 2023 designed by Maria Grazia Chiuri to celebrate Indian savoir-faire. Pajamas and shirts with a floral summer pattern Jardin Indienbut also the capsule Diorivierahymn to the Dolce Vita starring the toile de Jouy print.
The Dior summer shop in Como at Villa d’Este (Photo: Dior/ Kristen Pelou).
Where: hotel Villa D’Este, Via Regina 40 – Cernobbio (Como) – throughout the summer
Louis Vuitton in Mykonos
The summer breeze of the Mediterranean Sea hits the new pop-up store by Louis Vuitton in Mykonosinside the restaurant zoom. An exclusive space dedicated to the summer collections for men, women and accessories: in the temporary boutique, distinguished by a stone and wood building next to the swimming pool, customers will be able to discover the line By the Poolor buy the now legendary bag Neverfull personalized. Also available LV City Guide of Mykonos, the chicest souvenir to give yourself. To be browsed with a view of the incomparable sunset offered by the exclusive location.
Where: Zuma 846 00 – Mykonos (Greece) – from June 2023 all summer
iO Woman © REPRODUCTION RESERVED