Jack Wolfskin is a founding partner of the network dedicated to the future of the planet Co-productions dedicated to the protection, restoration and discovery of wild landscapes
Idstein, – Jack Wolfskin, a global leader in sustainable outdoor clothing, footwear and gear based in Idstein, this week announces its partnership with WaterBear Network, a free streaming platform dedicated to the future of our planet. Jack Wolfskin is thus a founding partner of WaterBear Network. Together, the partners want to promote global awareness for the preservation, restoration and expansion of wild landscapes, wild animals and wild plants through effective storytelling and experiences.
Starting in spring, Jack Wolfskin will have its own channel on the WaterBear Network app and platform. This will feature content related to Jack Wolfskin’s mission: Jack Wolfskin wants to create more transformative moments for everyone by sharing outdoor knowledge, thereby deepening our understanding of the world and ourselves. As part of the collaboration, WaterBear and Jack Wolfskin will co-produce a series of films that inspire viewers with stories about discovering, protecting and reviving nature. The Jack Wolfskin brand ambassadors, who tell stories from their personal perspective, will also play an important role.
“WaterBear’s mission aligns with Jack Wolfskin’s. Both companies are committed to sustainability and environmental protection and want to inspire people to explore outdoors. We want to inspire people to take responsibility for the well-being of our planet, whether it’s on a local adventure or a journey to a remote destination,” said Mokhtar Benbouazza, VP Marketing at Jack Wolfskin. “The free streaming platform offers quality, entertaining and impactful content for everyone. We firmly believe that in order to continue enjoying nature, we must protect it. Jack Wolfskin is realigning its brand this year and WaterBear is the perfect partner to support us on this journey.”
WaterBear Network is a pioneering streaming platform delivering award-winning documentaries and original content in the fields of biodiversity, community, climate change and sustainable fashion. WaterBear members can stream videos for free anytime, on any device, and take direct action by supporting NGOs around the world and creating a better future for the vulnerable planet.
“We’re thrilled to have such an iconic outdoor brand as a founding partner,” said Sam Sutaria, VP of Strategy & Development at WaterBear. “The entire apparel industry has a great responsibility in the next decade. We are very proud to have Jack Wolfskin on our side as we continue to develop WaterBear. With Jack Wolfskin’s 40-year history and exciting plans for the future, we have special stories to tell together.”
About JACK WOLFSKIN:
JACK WOLFSKIN is one of the leading providers of high-quality outdoor clothing, shoes and equipment in Europe and at the same time the largest franchisor in the German sports retail sector. JACK WOLFSKIN products are now available in more than 490 of our own stores and over 4,000 points of sale worldwide. JACK WOLFSKIN products are characterized by optimum functionality, high quality and exceptional innovation. In recent years, the outdoor specialist has conquered the market with numerous new materials and products. In addition, JACK WOLFSKIN is an absolute pioneer when it comes to sustainability. The company has been a member of the Fair Wear Foundation since 2010 and has now been awarded leader status for the fifth time in a row. JACK WOLFSKIN is also a bluesign® system partner. The company employs over 1,440 people worldwide.
About WaterBear Network:
WaterBear is a pioneering streaming platform showcasing award-winning documentaries and original content in the fields of biodiversity, community, climate change and sustainable fashion. WaterBear members can stream videos for free, anytime, on any device, and take direct action to support NGOs around the world and build a better future for our delicate planet.