Jaajo Linnonmaa was worried about the activities of the competitors in the new Diili season.
Entrepreneur-media personality Jaajo Linnonmaa returns to the screen with the new Diili season. 16 eager competitors are ready to fight for a place at the top of the Finnish business world.
Linnonmaa promises that there will be unexpected moments in the coming season.
– The season will be the biggest success in history in terms of profitability, and the biggest failure will also fit into it, he continues.
Jaajo Linnonmaa is looking for an operational manager. Elle Laitila
– For the first time in my history, one team gets caught pissing. Many people in the management group had to think a little bit about how to continue the program from here.
Linnonmaa, which is also known as a radio host, hopes that the cheating that happened in the program will arouse social discussion.
– When making a reality TV program where the aim is to win. At what point can morality be thrown away? He asks.
Linnonmaa will be assisted by an entrepreneur familiar from previous seasons in the management team Noora Fagerström and co-founder of Macwell Toni Lähde. Linnonmaa and Lähde have known each other for ten years.
– During the program, they (Lähde and Fagerström) share their own opinions about who should go home. Sometimes I listen and sometimes I don’t. Then when I don’t listen, I also have to justify to them why I make certain decisions.
Linnonmaa promises that the coming season will see great emotions and twists. Elle Laitila
Linnonmaa participated for the first time in the casting process of the contestants. The presenter required from the applicants that each of them has entered the program seriously. It saddens the man that he has to fire one of the competitors at the very beginning. However, the competition is ruthless.
– It’s very difficult to send someone home when you know they haven’t been able to show everything, but that’s part of the spirit of the game.
– I left with the idea that I would find myself a really good and efficient colleague.
One of them wins Diil and is crowned the operational manager of Jaajo Linnonmaa’s (center) business empire. Elle Laitila
Diili’s new season starts on March 6 at Nelose. See program information on Telku.